IRVING, Texas, United States, April 2025 — Vizient, Inc., the nation’s leading healthcare performance improvement company, has announced the appointment of Dan Salzman as Chief Marketing Officer. In this role, Salzman will develop and lead Vizient’s go-to-market strategy, with a focus on enhancing value delivery to clients across the healthcare landscape.
“Dan brings a unique blend of experience in commercial marketing, data-driven decision making and digital engagement for both large-scale consumer and tech-driven B2B environments, all of which position him to help elevate Vizient’s market position and drive strategic growth,” said Byron Jobe, Chief Executive Officer, Vizient. “Dan’s addition to the executive leadership team will strengthen our organization as we work with clients and suppliers on the transformation of healthcare in our country.”
Prior to joining Vizient, Salzman served as Senior Vice President and Business Unit CMO for HP’s $4.5B Workforce Solutions division, where he played a key role in global and regional marketing leadership. Over his 16-year career at HP, he held roles including Global Head of Media, Insights and Data Science, and CMO for the Americas. Before HP, he held leadership positions at Johnson & Johnson, and began his career at Kraft Foods and Quaker Oats.
Salzman holds a Ph.D. in Social/Personality Psychology from Lehigh University and a B.S. in Experimental Psychology from Liberty University.
Vizient, Inc.
Vizient is the largest provider-driven healthcare performance improvement company in the U.S., serving more than 65% of the nation’s acute care providers, including 97% of academic medical centers. With a purchasing portfolio of $140 billion in annual volume and expanded advisory capabilities following its acquisition of Kaufman Hall, Vizient delivers strategic, financial, clinical, and operational excellence to healthcare providers nationwide.
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