Billund, Denmark, April 2026 — the LEGO Group has elevated Maja Lucko to the role of Vice President, Talent, Culture and Organisation, marking a significant step in strengthening its global people strategy and organizational effectiveness.
In her new role, Maja will lead the newly established Talent, Culture & Organisation function, bringing together key capabilities including Talent Acquisition, Talent Management & Succession Planning, Leadership Playground, Diversity & Inclusion, and People Insights & Analytics under a unified framework. This integrated approach reflects LEGO’s commitment to building a more connected, agile, and future-ready organization.
The function will play a critical role in shaping how talent flows across the organization, how structures evolve, and how culture is experienced on a day-to-day basis. With a strong focus on simplification, capability building, and responsiveness to future business needs, Maja will drive initiatives that enable colleagues to thrive, grow, and deliver their best work in a rapidly changing environment.
Prior to this elevation, Maja served as VP, People Analytics and Insights at the LEGO Group, where she played a pivotal role in strengthening data-driven decision-making across HR and embedding advanced people analytics into the organization’s strategic agenda.
Before joining LEGO, she built a strong global career at Salesforce, where she held multiple leadership roles across Employee Success (HR). Most recently, she served as VP, Employee Success, following her role as Senior Director, Employee Success Business Partner, where she partnered closely with business leaders to drive organizational effectiveness, talent strategy, and cultural transformation.
Her earlier tenure at Salesforce also included leadership roles in People Analytics Consulting and Employee Success, where she developed deep expertise in leveraging analytics to inform workforce strategy and enhance employee experience across global teams.
Maja’s foundational experience was shaped during her long tenure at Capgemini, where she spent over a decade in various HR leadership roles, including Head of People Analytics and Head of People Analytics UK. She played a key role in building and scaling people analytics capabilities, helping organizations unlock the value of data-driven HR practices.
She began her career in operational and HR roles at Crussh Juice Bars and Mitchells & Butlers, gaining early exposure to people management, training, and organizational development.
The LEGO Group is a globally renowned brand known for its iconic LEGO® bricks and its mission to inspire and develop the builders of tomorrow. Founded in 1932 and headquartered in Billund, Denmark, the company remains family-owned and continues to drive innovation across play, learning, and creativity.
With over 31,000 employees worldwide and a presence across more than 130 countries, LEGO operates at the intersection of design, technology, and imagination. Through its global hubs and manufacturing facilities, the company continues to create meaningful play experiences while fostering a culture of collaboration, innovation, and continuous learning.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
