San Diego, California, United States, September 2025 – Andrei Najjar has been appointed as Chief Marketing Officer at Cymbiotika, a leading brand in the wellness and nutrition space. In his new role, Andrei will be spearheading Cymbiotika’s global marketing strategy, drawing on over two decades of experience at the intersection of wellness, fashion, entertainment, and consumer branding.
Before joining Cymbiotika, Andrei served as SVP, Head of Marketing at Pressed Juicery, where he led a full-scale turnaround of the wellness brand, rebuilding a high-performance team and driving record-breaking growth. He oversaw omnichannel brand strategy across e-commerce and retail, managing over 110 store locations and 5,000+ retail partners. He also led the creative direction of The Chalkboard Magazine and forged strategic collaborations with icons like Miranda Kerr, Barry’s, Kesha, and Lenny Kravitz.
Prior to that, Andrei was Head of Global Brand Strategy – PepsiCo Studio, where he helped establish PepsiCo’s internal marketing agency and directed strategic branding and cultural innovation across a $92B+ portfolio that included Pepsi, Mountain Dew, Gatorade, Tropicana, and LIFEWTR. His efforts played a key role in integrating entertainment, influencer partnerships, and product development into PepsiCo’s marketing DNA.
Andrei also held the position of VP, Head of Consumer Products & E-Commerce – YouTube at Fullscreen, where he built and scaled a key revenue-generating division by developing licensing, e-commerce, and direct-to-consumer models for over 75,000 creators. Earlier in his career, he was Head of Marketing & E-Commerce at Junk Food Clothing, and VP, Brand Strategy at WME (William Morris Endeavor), working with elite brands and artists including Chanel, Under Armour, and Lady Gaga.
With additional leadership roles at Target, Abercrombie & Fitch, and Gap Inc., Andrei’s career reflects a consistent focus on innovation, storytelling, and consumer connection. His appointment marks a significant step forward in Cymbiotika’s mission to support wellness through intentionally sourced nutrition and culturally resonant brand experiences.
About Cymbiotika
Cymbiotika is a wellness company dedicated to supporting health through intentionally sourced nutrition. Blending science and nature, Cymbiotika develops premium nutritional supplements designed to promote longevity, vitality, and wellbeing. With a loyal customer base and a commitment to transparency, quality, and sustainability, Cymbiotika continues to redefine the wellness journey for health-conscious individuals worldwide.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
