Carnaxide, Portugal, September 2025 – Vorwerk Portugal has announced the appointment of Elisabete Pedro as its new Head of People & Culture. In this role, Pedro will be responsible for leading the organization’s people strategy, building on its core values of talent, passion, and leadership, while fostering innovation and strengthening employee engagement across the business.
Elisabete has been with Vorwerk Portugal for nearly five years, where she has played a key role in shaping the company’s people function. Most recently, she served as People & Culture Coordinator, managing initiatives that enhanced employee development and supported organizational growth. Earlier, she contributed as a People Development Specialist, where she focused on employee engagement, professional growth, and strengthening the company’s HR programs.
Before joining Vorwerk, Elisabete worked at Infinera as an Employee Communication Specialist in Lisbon. In this role, she led internal communication initiatives, aligning employees with organizational goals and fostering a culture of transparency and collaboration.
Her career journey also includes time at Leroy Merlin, where she was an HR Generalist. She was responsible for a broad range of HR responsibilities, from recruitment and onboarding to employee relations and performance support. This position allowed her to gain hands-on HR experience in a dynamic retail environment.
Elisabete began her professional career at AKI Portugal as an HR Trainee, where she gained foundational exposure to HR practices and processes. This early experience helped build the foundation for her later responsibilities in employee relations, communication, and people development.
Elisabete holds a Master’s degree in Strategic Human Resource Management from the Polytechnic Institute of Setúbal, where she completed her thesis on expatriation processes. She also earned a Bachelor’s degree in Anthropology from the Universidade Nova de Lisboa, where she authored a paper titled “Anthropology of Cyberspace: Interpersonal Relations in the Digital Context,” which was selected for publication in the course’s technical book.
About Vorwerk Portugal
Founded in 1883, the Vorwerk Group is a German family-owned company and a global leader in direct sales of premium household appliances, including the iconic Kobold and Bimby® brands. Operating in more than 80 countries, Vorwerk employs over 611,000 people worldwide and generates revenues exceeding €2.6 billion.
Vorwerk Portugal has been present since 1991 and is headquartered in Carnaxide. The company operates with 113 direct employees and over 3,000 commercial agents, who represent the heart of its business. Built on the pillars of talent, passion, and leadership, Vorwerk Portugal aims to deliver excellence in both its innovative products and its customer experience.
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