Mesa, Arizona, United States, October 2025 — Daniel Schoenherr has been appointed as Chief Financial Officer (CFO) at Owl Vans, the world’s leading manufacturer and retailer of adventure van accessories and an official partner of Mercedes-Benz. In his new role, Daniel will oversee Owl Vans’ global financial strategy, operational planning, and growth initiatives as the company continues its mission to enhance off-road mobility and the adventure van experience.
Daniel brings over 18 years of financial leadership experience across high-growth, consumer, and technology-driven sectors. Prior to joining Owl Vans, he served at Cannondale for more than seven years, where he held several key positions including Vice President, FP&A, Senior Director of FP&A, and Director of Finance. During his tenure, Daniel played a pivotal role in driving strategic financial planning, optimizing business operations, and supporting Cannondale’s global expansion initiatives in the premium cycling segment.
Before Cannondale, Daniel worked as Director of Finance and Operations at Wolf & Shepherd, where he contributed to scaling operations and enhancing financial performance for the performance footwear brand. He also served as General Manager at Access Integrated Healthcare (AIH), where he led business operations and profitability improvement programs. Earlier in his career, Daniel held senior finance roles including Sr. Director of FP&A at Verengo Solar, Management Consultant at Philosophy IB, and Investment Analyst at Goldman Sachs, where he honed his analytical and strategic skills in capital markets and corporate finance.
Daniel began his professional journey as a Research Assistant at the Federal Reserve Bank of Boston, laying the foundation for his deep expertise in financial systems and economic analysis. His appointment underscores Owl Vans’ commitment to strengthening its leadership team with seasoned financial professionals capable of driving growth and operational excellence in a rapidly evolving adventure mobility market.
About Owl Vans
Owl Vans is the world’s leading manufacturer and retailer of adventure van accessories, specializing in premium off-road gear for Sprinter Vans, Transit Vans, and ProMaster Vans. An official Mercedes-Benz partner, Owl Vans designs and produces tire carriers, gear carriers, boxes, suspension systems, and more—empowering adventurers to explore with confidence and style.
With multiple Owl Offroad locations across the United States, the company is dedicated to providing high-quality, professionally installed adventure gear and accessories. Built on innovation, craftsmanship, and passion for exploration, Owl Vans continues to set new standards in the adventure vehicle industry.
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