Munich, Bavaria, Germany, November 2025 — Luisa Katharina Pilsl has stepped into the role of Chief Marketing Officer at Permanent Entertainment GmbH, marking a significant milestone in her fast-rising career in brand leadership, digital marketing, and large-scale event marketing across Europe. In her new role, she is leading the marketing function for a portfolio of major electronic music festivals, engaging over 300,000 annual visitors and shaping the future of electronic entertainment experiences across markets.
Immediately before joining Permanent Entertainment GmbH, Luisa Katharina Pilsl served as Head of Global Marketing & Communications at Magirus GmbH, where she led three regional marketing and communication teams across APAC, EMEA and the Americas. During this time, she strengthened strategic brand representation and supported the organization through a phase of accelerated perception building and global positioning.
Prior to Magirus, Luisa spent more than three years with Hays, where she advanced through marketing leadership responsibilities including Senior Team Lead | Brand & Campaign Management and Team Lead | Brand & Marketing Communications. Her tenure included leading teams across graphic design, employer branding and campaign management while shaping go-to-market initiatives, revenue-driven campaigns, and a major rebranding effort in the DACH region.
Earlier in her career, Luisa held key roles in trade marketing, brand activation and event marketing, including experience at Active Nutrition International GmbH, Garmin DACH, and Gympass. Her work in these roles included rebranding initiatives, large retail activations, sponsorships, trade experiences and product launches — building foundational expertise in brand storytelling and consumer engagement.
Before that, Luisa explored early roles in the fitness and wellness industry, including personal coaching and sports therapy, and contributed to major sports event operations as a Coordinator of Volunteers for UEFA during the Champions League finals in Munich — showcasing an early intersection between community engagement and large-scale event orchestration.
About Permanent Entertainment GmbH
Permanent Entertainment GmbH is a leading organizer of electronic music festivals and large-format live entertainment experiences in Germany. The company curates and operates a diverse portfolio of highly recognized festivals including Ikarus Festival, Echelon Festival, Contact Festival, Isle of Summer, Hard Tribe Open Air, WET Festival and Tanzen im Grünen, attracting an audience of hundreds of thousands each year. Known for immersive staging, innovative experiences and deep cultural relevance, Permanent Entertainment GmbH has established itself as a driving force within the European electronic music landscape.
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