San Francisco, California, United States, February 2026 – Laura Lucia has started a new role as SVP, HR Strategy, Transformation & Operations at Genesys, marking a significant elevation in her six-year journey with the organization. In this expanded mandate, she will lead global HR strategy, transformation, and operational excellence as Genesys continues to scale its AI-powered experience orchestration platform worldwide.
Prior to this appointment, Laura served as Vice President, Global People Operations and HR Transformation at Genesys, a role she initially held as Senior Director before being promoted to VP in 2024. During her tenure, she built the company’s global HR infrastructure from the ground up amid double-digit growth. She established seven HR practice areas—including HR Compliance & Risk, Immigration & Mobility, HR PMO, Change Management, Knowledge Management, and HR Shared Services—while deploying end-to-end Workday HCM across more than 50 countries. She also redesigned the HR operating model for the AI age, integrating ServiceNow and Genesys Cloud to transform HR into an intelligent, experience-driven function.
Beyond Genesys, Laura is a Member at Chief and a Founding Member of the Experts Council at Hacking HR, where she shares insights on AI, the future of work, and human-centered transformation. Earlier, as Managing Partner, People Strategy at The HXS Group, she advised enterprise and high-growth organizations on HR transformation and agile operating model design. She also served as Adjunct Professor at California State University, Long Beach, linking total rewards strategy to business performance.
Her prior corporate leadership roles include Regional HR Director, Latin America & People Operations at Epson America Inc. and Regional HR Head at Epson Latinoamérica, where she led multi-year HR transformations, implemented SAP SuccessFactors, and aligned people strategies to global growth objectives. She also held HR leadership roles at Microglobal Argentina SA and HP.
About Genesys
Genesys empowers more than 8,000 organizations globally to create exceptional customer and employee experiences. With agentic AI at its core, Genesys Cloud™ connects people, systems, data, and AI across the enterprise, enabling organizations to drive loyalty, growth, and operational efficiency across human and AI workforces.
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