Mumbai, Maharashtra, India, February 2026 – Rajesh Kumar has joined Pepe Jeans India Limited as Director – Design. A seasoned design professional from National Institute of Fashion Technology, Kolkata (NIFT Kolkata), Rajesh brings over 24 years of distinguished experience in building and scaling iconic fashion and lifestyle brands.
Prior to this appointment, Rajesh served as VP & Creative Director at Pepe Jeans India Limited, where he has been driving creative direction and brand positioning. Earlier, at ace turtle, he led Dockers as VP & Creative Director, redefining global brands such as Dockers and Lee for the Indian market. His leadership at ZETWERK as Director – Design and Product Development saw the launch of the “Design to Delivery (D2D)” model, integrating modern design thinking with consumer-led insights and impactful brand storytelling.
A significant chapter of his career was at Arvind Fashions Limited, where over nearly two decades he led U.S. Polo Assn. through multiple growth phases—from launching USPA Kids and USPA Denim Co. to expanding into womenswear, innerwear, footwear, and accessories. Under his creative leadership, the brand scaled into one of India’s most successful multi-category fashion businesses, consistently delivering innovation, strong sell-through, and sustainable growth initiatives such as “USPA Responsible/USPA Life.”
In his new role, Rajesh will lead the design vision and execution for Pepe Jeans in India, fostering a culture of creativity, consumer-led innovation, and excellence to support the brand’s next phase of growth.
About Pepe Jeans India Limited
Pepe Jeans India Limited is part of Pepe Jeans London, a global fashion and denim brand founded in Portobello, London in 1973. Today, the brand operates in more than 65 countries with over 300 stores and 7,000 wholesale doors worldwide. Known for its international spirit, creative collaborations, and strong design heritage, Pepe Jeans offers womenswear, menswear, childrenswear, footwear, and themed collections while focusing on customer satisfaction, innovation, and team development.
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