Mumbai, Maharashtra, India, February 2025 – Aanandita Banerjee has taken on the leadership of production at FCB Group India under 456 Studios, the company’s dedicated production unit. With FCB Group India expanding its presence in television and digital content, her expertise will drive the company’s creative direction and strengthen its production capabilities. Having collaborated with leading brands like Mondelēz International, Spotify, Reckitt, ITC Limited, Airtel, HDFC Bank, and Mercedes-Benz India, Aanandita has delivered high-impact campaigns that have been recognized for their creative excellence and business impact. Her accolades include Cannes Lions, One Show, ABBYs, and MMA Smarties, showcasing her ability to craft scalable and innovative content solutions.
With a vision to blend technology, storytelling, and innovation, she will focus on enhancing production standards at 456 Studios. The unit has already contributed significantly to FCB’s global creative success, producing award-winning work across markets. Under her leadership, 456 Studios is expected to integrate AI-driven content solutions and push the boundaries of storytelling, setting new benchmarks in creative execution and further elevating FCB Group India’s market presence.
Aanandita Banerjee has been associated with Content Factory by Prodigious for over four years, where she served as Executive Producer, overseeing high-impact content production. Prior to this, she was Senior Producer at The Glitch, working on digital-first storytelling and branded content strategies.
She also held a Creative Producer role at SC Worldwide Productions, where she was responsible for end-to-end creative execution for multiple media formats. Her previous experience includes Creative Producer at Supari Studios and Assistant Producer at CarDekho Group, where she played an instrumental role in scaling content initiatives.
About FCB Group India
FCB Group India is one of the fastest-growing marketing communications networks in India. With a presence in seven cities, the network ranks among the top five fully integrated agencies in the country, serving 120+ Indian and multinational clients. In addition to three mainline creative agencies—FCB Ulka, FCB Interface, and FCB India, the India network includes specialized divisions such as Lodestar UM (Media), FCB Interactive (Digital), FCB Health (Healthcare), FCB Cogito Consulting (Brand Consulting), and FCB FuelContent (Content Creation & Production).
As part of FCB Worldwide, a 140+ years global agency network with operations in 80 countries, FCB Group India is committed to creative excellence and innovation, delivering impactful brand solutions worldwide.
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