Gurugram, Haryana, India, May 2025 — Abhishek Bhasin has been elevated to Vice President – Brand & App Performance Marketing at MakeMyTrip, marking a significant step in his successful journey with the company. This elevation underscores his key role in shaping the brand narrative and enhancing app performance in India’s dynamic travel landscape.
Bhasin, who previously served as Director – Brand, Emerging Businesses & App Marketing, has been instrumental in driving brand visibility, expanding emerging businesses, and scaling app-based user acquisition strategies. Over the past five and a half years, he has successfully led integrated campaigns that combined brand equity building with robust digital performance, helping MakeMyTrip maintain its position as India’s leading travel app.
In his new role, he will focus on further elevating MakeMyTrip’s brand narrative and driving app performance marketing, aiming to strengthen the company’s position as a one-stop travel platform in a fast-evolving consumer market.
Before joining MakeMyTrip, Bhasin built his marketing acumen across diverse industries and geographies. At Pernod Ricard, he led the marketing strategy for Royal Stag and Absolut, focusing on digital engagement and youth-centric campaigns. His earlier role at AkzoNobel saw him delivering brand repositioning and driving growth for Dulux Velvet Touch, including launching award-winning innovations and activations.
His global exposure also includes valuable stints across London, Singapore, and India, giving him a unique perspective on scaling brands in varied ecosystems.
With over 11 years of experience, Bhasin is recognized for his ability to blend creative brand building with data-driven performance marketing. At MakeMyTrip, he will now leverage this expertise to lead impactful brand storytelling, optimize app marketing strategies, and drive user growth in the competitive travel and tourism sector.
Founded in 2005, MakeMyTrip has revolutionized travel in India through its user-friendly digital platforms and comprehensive travel solutions. With its powerhouse brands — MakeMyTrip, Goibibo, and Redbus — the company serves millions of travelers, offering flights, hotels, homestays, holiday packages, cabs, buses, and trains.
A pioneer in online travel, MakeMyTrip became the first Indian travel company to list on NASDAQ in 2010. Known for its innovation and customer-centric approach, MakeMyTrip has expanded into new segments like corporate travel and the Gulf markets while maintaining an offline presence through 60+ stores across India.
With a commitment to delivering exceptional travel experiences, MakeMyTrip continues to connect people and places, empowering journeys across India and beyond.
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