Cincinnati, Ohio – AddUp North America announces the appointment of Nick Estock as its new Deputy Chief Executive Officer. Estock, who has been part of the AddUp team since 2021, officially took over the role earlier this year, succeeding Rush LaSelle.
With a career spanning over 15 years in the manufacturing sector, Estock’s expertise encompasses a broad range of additive technologies. His appointment comes at a crucial time as AddUp North America seeks to expand its footprint and deliver cutting-edge industrial solutions. Estock’s vision for the future is rooted in a deep-seated passion for additive technology, combined with a steadfast commitment to customer success.
“I am honored to take on the role of Deputy CEO for AddUp North America. Additive technology is not just my profession; it’s my passion,” said Estock. “With the backing of over 200 years of industrial experience from Michelin and Fives, I am excited to lead our Cincinnati team to new heights, continuing to provide real industrial solutions to our customers’ most pressing challenges.”
Before joining AddUp, Estock held several leadership positions at GE Additive, including Program Leader for its metal binder jet development, where he played a pivotal role in the production of the company’s first binder jet platform parts. His background in design, product development, and product introduction has been instrumental in his ability to drive innovation and efficiency within the manufacturing industry.
Under Estock’s leadership, AddUp Inc., the North American subsidiary of the global metal additive manufacturing OEM AddUp, is poised for significant growth. The company’s Solution Center in Cincinnati, a 20,000 square foot state-of-the-art facility, offers metal AM printing services, proof of concept production, consulting services, and training, catering to industries such as aerospace, defense, medical, and tooling.
Notably, the AddUp Solution Center has achieved ISO 9001 and AS9100 certifications, with the distinctive ISO 13485 certification for medical device component suppliers, underscoring AddUp’s commitment to the medical sector. Estock’s initiative to establish the AddUp Medical Advisory Board last year further aligns with the company’s strategic focus on supporting manufacturers in the medical industry.
Julien Marcilly, CEO of AddUp, expressed confidence in Estock’s leadership, noting, “Nick’s deep understanding of the unique challenges our customers face, especially in the US market, along with his passion for manufacturing excellence and customer satisfaction, perfectly align with our core values. We are excited for this new chapter of growth and innovation under his guidance.”
As AddUp North America embarks on this exciting new chapter under Nick Estock’s leadership, the company is set to further cement its position as a leader in the additive manufacturing industry, driving technological advancements and fostering a culture of innovation and customer-centric solutions.
For more information about AddUp North America and its services, please visit AddUp’s official website.
