Gurugram, Haryana, India, April 2025 – Aman Kishore has joined BITS Pilani Digital as Head of Marketing, taking charge of brand strategy and digital outreach for one of India’s most iconic academic institutions as it forays into the digital education space. In his new role, Aman will be responsible for driving marketing communications, content strategy, customer acquisition, and positioning BITS Pilani Digital as a preferred destination for online learners in India and beyond.
Prior to this, Aman served as Integrated Campaign Lead at Cheil India, leading 360° marketing for Samsung Mobiles’ A-series, M-series, and F-series portfolios. His campaigns, targeting Gen Z audiences, combined influencer strategy, content innovation, and cross-platform execution in collaboration with major media houses and regional publishers. He also led Samsung’s CSR campaign ‘Solve for Tomorrow’, showcasing his ability to align business with purpose.
Earlier, Aman was Deputy General Manager at The Times of India, where he spearheaded revenue growth and engagement through marquee initiatives such as Times Literature Festival, Life in Color, and Healthcare Achiever Awards. He blended content, events, and data-led marketing to connect with diverse audiences and drive impact across B2C, B2B, and B2G segments.
With over two decades of experience, Aman has also held leadership roles at McCann Worldgroup, Ogilvy, Serviceplan, and Bates CHI & Sercon, managing iconic brands like BMW, Dabur, Vodafone, and the Bill & Melinda Gates Foundation. His career reflects a passion for integrated communication, purpose-driven marketing, and innovation at scale.
About BITS Pilani Digital
BITS Pilani Digital is a bold step into the future by Birla Institute of Technology and Science, Pilani, one of India’s most prestigious higher education institutions. The platform brings BITS’ legacy of academic excellence into a digital-first learning ecosystem that is flexible, inclusive, and personalized for the modern learner.
With a vision to democratize access to high-quality education, BITS Pilani Digital offers programs in Data Science, AI, and beyond, combining rigorous academics with empathy and real-world relevance. It is designed to meet learners where they are—both geographically and pedagogically—making “Excellence, Made Yours” more than just a tagline, but a reality for thousands of learners globally.
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