Männedorf, Zurich, Switzerland, July 2026 — Swarovski has appointed Andreea Marginean (Vantu) as Head of Global Wholesale Channel, further strengthening its global commercial leadership team. In her new role, Andreea will lead the company’s worldwide wholesale channel strategy, driving commercial growth, enhancing partner engagement, and accelerating the expansion of Swarovski’s global multibrand business while supporting the company’s continued transformation and international growth.
Prior to this appointment, Andreea served as Head of Global Travel Retail at Swarovski, where she led the global travel retail business and played a key role in strengthening the brand’s presence across international travel hubs. Earlier, she was Head of International Area Management (EMEA and Asia South), representing the voice of global markets, driving business performance, mitigating risks, and creating commercial opportunities across multiple regions. She also held leadership roles as International Area Manager (DACH, UK & Nordics, Australia & New Zealand), Head of Global Sales Planning (maternity cover), and Senior Manager – Global Commercial Programs, leading commercial planning, global product launches, and cross-market collaboration during Swarovski’s business transformation.
Before joining Swarovski, Andreea spent more than nine years with Procter & Gamble, where she held a series of progressively senior commercial and marketing leadership roles. Her positions included Category Leader – Oral Care South East Europe, Head of Regional In-Store Activation – South East Europe, Pampers Brand Manager – Balkans, Category Manager – Pampers Romania Traditional Trade, Serbia and Bosnia, and Brand Operations Integration Manager – Balkans. Throughout her tenure, she led regional marketing strategies, commercial activation, category development, brand building, and cross-functional leadership across multiple Southeast European markets, contributing to several award-winning campaigns and business growth initiatives.
Andreea began her professional career with IRSOP Market Research & Consulting Ltd. as a Research Project Manager, where she led more than 100 qualitative and quantitative research projects across industries including FMCG, banking, telecommunications, industrial products, and consumer goods. This early experience built a strong foundation in consumer insights, market intelligence, innovation, and strategic decision-making that has shaped her successful international commercial leadership career.
With more than 20 years of global experience across luxury retail, consumer goods, sales, marketing, commercial strategy, and international business management, Andreea has established a strong track record of driving business transformation, market expansion, customer engagement, and commercial excellence. Her appointment highlights Swarovski’s continued investment in strengthening its global wholesale business and delivering exceptional value to its worldwide partner network.
About Swarovski
Founded in 1895 in Austria, Swarovski is renowned worldwide for creating beautifully crafted crystal products that celebrate creativity, individuality, and exceptional craftsmanship. The company designs, manufactures, and markets premium crystals, Swarovski Created Diamonds, zirconia, jewelry, accessories, home décor, and crystal solutions for the automotive industry.
Today, Swarovski operates in more than 140 countries with approximately 2,300 boutiques and selected multibrand partners, supported by around 18,600 employees globally. Together with Swarovski Optik and Tyrolit, the company forms the Swarovski Group, while maintaining a strong commitment to sustainability, circular innovation, diversity, inclusion, and philanthropic initiatives through the Swarovski Foundation.
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