Singapore, October 2024 – Andy NG, a seasoned leader in MarTech and digital advertising, has been appointed as Managing Director, APAC at YOYI TECH, a leading omnichannel intelligent marketing solutions provider based in China. In this role, Andy will oversee the growth and expansion of YOYI’s business across the Asia-Pacific region, helping clients optimize their marketing strategies with cutting-edge technology, data analytics, and AI-driven solutions.
Prior to joining YOYI TECH, Andy was the Head of Demand, APAC at iion, where he spent over two years managing business development and demand generation for gaming ad platforms. His leadership ensured that brands and advertisers could effectively reach diverse audience segments within the gaming environment, using innovative ad formats and interactive experiences.
Andy co-founded AimON, a Web 3.0 platform designed to bridge the real world with incentivized gameplay through a unique “challenge-to-earn” model. He served as a co-founder for six months, during which time he helped create a platform aimed at fostering community-driven, positive interactions through gamification.
At ViSenze, Andy held the role of Head of Business Development / Lead Consultant for nearly ten months. There, he worked on scaling visual commerce solutions using AI-powered technology, helping global retailers and brands improve the way consumers searched for products through image recognition and visual discovery tools.
Before ViSenze, Andy was Managing Director, APAC at iPinYou, a prominent AI-driven demand-side platform (DSP) in China. He spent one year and six months in this role, where he helped brands connect with Chinese consumers globally through targeted programmatic advertising, enhancing iPinYou’s footprint across Asia-Pacific markets.
Andy’s extensive MarTech experience also includes a five-year tenure at Appier, where he held various leadership roles, including Regional Vice President, Partnership and Business Development, during which he successfully managed sales and business development across Asia.
About YOYI TECH:
Founded in 2007, YOYI TECH is a leader in omnichannel intelligent marketing solutions, offering brands and agencies a comprehensive platform for managing and optimizing their marketing campaigns. YOYI TECH provides cutting-edge services that span display, video, social media, and digital out-of-home (DOOH) advertising. Through its proprietary AI-powered platform and extensive data capabilities, YOYI TECH helps brands reach their audiences across devices and channels, making data-driven marketing more efficient and impactful.
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