Greater Minneapolis-St. Paul Area, United States, September 2025 – Anna Meyer has been appointed as the new Chief Sales Officer (CSO) at RUX Software. In this role, Meyer will be responsible for spearheading the company’s global sales strategy, expanding market presence, and driving customer-centric growth across industries through RUX’s advanced business applications built on Microsoft Dynamics 365 Business Central.
Most recently, Meyer served as Vice President of Strategy at AP Express Logistics, where she played a pivotal role in shaping strategic initiatives and strengthening organizational growth for over a year.
Before that, she was the Chief Revenue Officer at Spresso.AI, where she led go-to-market strategy, overseeing sales, marketing, partnerships, and customer success functions. During her tenure, she was instrumental in scaling revenue and positioning the company as a market leader in retail-focused AI-driven price optimization solutions.
Earlier, Meyer spent nearly three years at Sezzle as Vice President of Sales, where she led sales and customer success for the rapidly growing BNPL fintech provider. She built and scaled the team, growing the retail customer base by over 670% while maintaining high customer satisfaction and low churn rates.
Meyer also had a 14-year career at SPS Commerce, where she held multiple leadership roles including Director of Retail Sales and Director, Asia Pacific. She opened SPS’s office in the Asia-Pacific region, built regional sales and marketing teams, and developed market entry strategies that accelerated growth across Australia and Asia. Her tenure also included experience leading sales in China and the U.S., where she consistently exceeded growth targets and built trusted client partnerships.
She began her career in sales at Depth of Field, where she quickly gained a reputation for exceeding goals and building strong customer relationships.
About RUX Software
RUX Software engineers Business Applications designed to help organizations operate with integrity, efficiency, and resilience. Built on Microsoft Dynamics 365 Business Central, RUX delivers frictionless, end-to-end solutions that provide sophisticated configurability and real-time visibility across assets, inventory, and operations.
The company emphasizes smooth onboarding, rapid implementation, and seamless scalability, ensuring that businesses can adapt to change and grow without costly overhauls. By transforming operational signals into actionable insights, RUX Software empowers enterprises to make smarter, faster decisions and achieve lasting performance.
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