Noida, Uttar Pradesh, India, January 2026 — Anurag Ahlawat has been appointed as Vice President of Sales at NetAmbit, where he will lead the company’s national sales strategy, revenue growth initiatives, and large-scale sales operations. Based in Noida, Anurag will focus on strengthening NetAmbit’s enterprise sales engine, driving market expansion, and building high-performing sales teams across regions.
Prior to joining NetAmbit, Anurag served as Sales Director at BRISKPE, where he was responsible for driving business development and managing senior sales teams across key markets. His role focused on scaling fintech-led sales solutions and strengthening partnerships within the digital payments ecosystem.
Before BRISKPE, Anurag held senior leadership roles at Pine Labs, where he served as National Sales Head and earlier as Zonal Head and Regional Head, leading multi-region sales operations and strengthening merchant acquisition and banking partnerships across North India.
His earlier career includes sales leadership roles at Paytm, Reliance Home Finance, Clix Capital, IDFC First Bank, and ICICI Bank, where he built deep expertise across retail banking, lending, payments, and large-scale field sales operations.
With over a decade of experience across fintech, banking, and financial services organizations, Anurag is widely recognized for building high-performance sales teams, driving process improvements, and scaling revenue functions across diverse and competitive market environments.
About NetAmbit
NetAmbit helps businesses build a sustainable competitive advantage by accelerating growth in high-touch offline and hybrid sales ecosystems. The company specializes in Sales Process Outsourcing (SPO) for merchant, retail, partner, and customer acquisitions across B2Retail, B2B, B2C, and B2SMB segments, delivering customized solutions that enable faster go-to-market and efficient revenue scaling.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
