With 15+ brands across India and a fast-growing international footprint, IndoBevs strengthens its commercial leadership as it evolves into a full-portfolio spirits player
New Delhi, India, July 2026 — IndoBevs, the alcobev company behind category-creating brands such as BroCode and Bonga Bonga, has appointed Varun Singla as its Chief Commercial Officer (CCO). The appointment marks a decisive step in IndoBevs’ evolution into a full-portfolio spirits player scaling across India and international markets. Varun brings over two decades of commercial leadership, including 16 years in the Indian spirits industry, where he led commercial operations in some of the country’s largest and most complex alcobev markets — experience that maps directly onto IndoBevs’ expansion agenda.
As Chief Commercial Officer, Varun will lead IndoBevs’ commercial strategy across its portfolio of more than 15 brands. Varun will drive revenue growth and sales performance across the company’s domestic footprint as well as its international business. He will lead route-to-market and distribution strategy, expanding into new markets, strengthening trade relationships and distributor networks, and sharpening commercial excellence and on-ground execution. He will also spearhead commercial leadership and portfolio expansion across the full range – from whiskies such as WingMan and Glen Eden to premium spirits, mainstream IMFL and category-creating brands such as BroCode and Bonga Bonga – while building a high-performing commercial organisation, as IndoBevs continues its rapid growth trajectory.
Commenting on the appointment, Sam Mahandru, Founder, IndoBevs, said, “IndoBevs has always believed in building brands that challenge conventions and create their own space in the market. As we scale our portfolio and expand across markets, a strong commercial foundation becomes critical. Varun brings the right combination of strategic thinking, commercial depth and execution experience to unlock this next phase of growth. We are delighted to welcome him to the leadership team as we build IndoBevs into a global spirits player with a full portfolio of distinctive brands.”
Varun Singla, Chief Commercial Officer, IndoBevs, added, “What excites me about IndoBevs is the ambition of what is being built here. IndoBevs has created category-first brands that genuinely connect with modern consumers — the very audience now premiumising India’s spirits market and actively exploring new experiences. Few companies are better placed to capture this momentum. I look forward to working with the IndoBevs’ team to strengthen our commercial engine, deepen our trade partnerships, and scale to more markets, categories and consumer occasions.”
The appointment comes at a moment of strong commercial growth for IndoBevs. The company today clocks an annual turnover of approximately INR 6 billion, sells over 2 million cases annually, and has a fast-growing international presence across the USA, UK, UAE, Australia, Canada, Africa and other global markets. A greenfield malt distillery under construction in Uttar Pradesh — a significant bet on India’s premium whisky opportunity — will further strengthen IndoBevs’ manufacturing network that already spans Goa, Maharashtra and Karnataka.
Founded in 2007, IndoBevs is one of India’s boldest and fastest-growing alcobev companies, with a rapidly expanding global footprint, an annual turnover of ~INR 6 billion, and 700+ employees nationwide. IndoBevs owns and markets 15 in-house beverages. These include whiskies and premium spirits; category-defining brands such as BroCode, one of India’s most-loved drinks; Bonga Bonga, a disruptive mystery liqueur known for its bold flavour and distinctive design; and WingMan, a blended malt whisky crafted for the modern Indian consumer.
With over 2 million cases sold annually across 30 key markets in India and an international presence spanning USA, UK, UAE, Australia, Canada, Africa and other key global markets, IndoBevs backs its ambition with a relentless focus on innovation and world-class infrastructure. Its state-of-the-art manufacturing network spans Goa, Maharashtra, and Karnataka, with a greenfield malt distillery currently under construction in Uttar Pradesh.
From cult mainstream brands to premium craft expressions, IndoBevs builds every product with an uncompromising commitment to quality, creativity, and global relevance — blending commercial discipline and execution excellence to create distinctive experiences for millions of consumers the world over.
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