Singapore, July 2026 — Yum! Brands has appointed Rishab Mukherjee as Chief Marketing Officer for KFC South Asia, reinforcing its regional leadership team with a seasoned marketing executive who brings more than 16 years of global brand-building and commercial leadership experience. In his new role, Rishab will lead the marketing strategy for KFC across South Asia, driving brand growth, customer engagement, innovation, and business performance in one of the company’s key growth markets.
Over the course of his career, Rishab has built an impressive track record of leading iconic global brands across Asia-Pacific, delivering business growth through consumer-centric marketing, innovation, digital transformation, and commercial excellence. His expertise spans brand management, P&L leadership, retail innovation, product commercialization, and cross-functional leadership, making him well-positioned to accelerate KFC’s growth strategy across the region.
Prior to joining Yum! Brands, Rishab spent more than sixteen years with Procter & Gamble, where he held a series of increasingly senior leadership positions across multiple international markets. Most recently, he served as Commercial Leader (Beauty) & Head of Brand Function for Vietnam, Malaysia & Singapore, leading a portfolio that included globally recognized brands such as Pantene, Head & Shoulders, Olay, Herbal Essences, Old Spice, Safeguard, Rejoice, and Aussie while overseeing cross-functional teams spanning marketing, sales, finance, and supply chain.
Earlier at Procter & Gamble, Rishab served as Regional CMO (Senior Brand Director) for Haircare Japan & Korea, where he was responsible for brand health, innovation, commercialization, media strategy, and P&L delivery across two of Asia’s most competitive beauty markets. He also held dual leadership responsibilities as Commercial Leader for SK-II Asia Pacific (excluding Japan) and Director of Global Retail Innovation, spearheading commercial growth, digital retail transformation, and technology-enabled consumer experiences across multiple international markets.
Throughout his tenure at Procter & Gamble, Rishab led several strategic regional assignments, including Country Head – Skin & Personal Care, Regional Brand Manager for Safeguard Asia Pacific, and leadership roles for Olay, Old Spice, and SK-II, consistently delivering business growth through innovation, commercialization, and award-winning marketing campaigns. Earlier in his career, he gained experience in digital marketing with Bray Leino Splash, along with internships at Vodafone and Maroon Analytics, building a strong foundation in strategy, consumer insights, and business development.
With his extensive experience leading some of the world’s most recognized consumer brands across diverse international markets, Rishab is well-positioned to strengthen KFC South Asia’s brand leadership, accelerate customer engagement, and drive sustainable business growth.
About Yum! Brands
Yum! Brands, Inc. is one of the world’s largest restaurant companies, operating and franchising more than 62,000 restaurants across over 155 countries and territories. Its globally recognized portfolio includes KFC, Pizza Hut, Taco Bell, and Habit Burger & Grill, serving millions of customers every day through innovative food offerings and exceptional customer experiences.
Committed to building world-class brands and investing in people, Yum! Brands combines operational excellence, digital innovation, and customer-focused strategies to drive sustainable growth across global markets. The company continues to expand its presence through strong franchise partnerships, technology-enabled customer experiences, and a culture centered on talent development and business excellence.
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