New York City, New York, United States, June 2025 – Bindu Shah has joined Equinox as EVP, Chief Marketing Officer & Chief Digital Officer, where she will lead marketing, digital, creative, and PR functions across the brand. Her appointment marks a significant move for Equinox as it further positions itself at the intersection of luxury, lifestyle, and technology-driven wellness experiences.
Before joining Equinox, Bindu spent nearly six years at Tory Burch as EVP, Global Chief Marketing Officer & Chief Digital Officer, where she successfully spearheaded global marketing and digital transformation efforts. Her dual leadership role spanned brand strategy, integrated marketing, analytics, CRM & loyalty, and end-to-end e-commerce operations, helping elevate the brand’s presence and profitability worldwide.
Prior to Tory Burch, she worked at SEPHORA as VP, Digital Marketing & Media for over four years, where she led omnichannel customer acquisition and engagement across a diverse portfolio of digital and traditional channels. Her leadership significantly enhanced customer loyalty and brand reach in North America.
Bindu also spent nearly four years at Gilt, where she held multiple leadership roles, including VP, Analytics, Marketing & Innovation, and VP, Brand and Integrated Marketing. She played a pivotal role in launching the company’s innovation function and led cross-functional teams across data analytics, consumer insights, and content marketing to drive customer acquisition and engagement.
Earlier in her career, Bindu gained experience across McGraw-Hill, Sesame Workshop, Edison Schools, and Morgan Stanley, showcasing a rare blend of expertise in finance, strategy, education, and media. This rich background gives her a distinctive edge in leading growth across complex, consumer-centric businesses.
About Equinox
Equinox Group is a global collective of influential lifestyle brands including Equinox Fitness Clubs, SoulCycle, and Equinox Hotels. Known for its commitment to excellence and innovation in health and wellness, Equinox operates over 100 luxury clubs in major cities like New York, Los Angeles, Miami, San Francisco, London, Toronto, and Vancouver.
Rooted in the principles of Movement, Nutrition, and Regeneration, Equinox delivers a best-in-class, holistic lifestyle experience through world-class fitness programs, spa services, personal training, and branded retail. The brand continues to lead and disrupt the category it created, fostering a high-performance community that thrives on ambition, results, and collaboration.
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