The centre underscores Carlsberg’s commitment to accelerate digital transformation while deepening its presence in one of its most strategic growth markets — India.
- Carlsberg’s first Global Capability Centre (GCC) to drive digital transformation, resilience, and scale across Carlsberg Group markets around the world
- Gurugram chosen as the GCC’s anchor hub, supported by a complementary team in Hyderabad
- The GCC, managed by GSPANN, to employ 300+ professionals across Gurugram and Hyderabad in Phase 1, with future expansion planned
New Delhi, Delhi, India, September 2025 – Carlsberg Group, one of the world’s leading brewers, today announced the launch of its first-ever IT Global Capability Centre (GCC) in India. The centre is a key milestone in Carlsberg’s global digital transformation journey, underscoring India—and Gurugram in particular—as a critical hub for technology, innovation, and future growth.
Carlsberg’s new GCC in Gurugram will deliver managed IT services, infrastructure operations, and application support for its operations worldwide. Anchored in India’s deep talent ecosystem, the centre will provide a scalable foundation for Carlsberg’s digital growth. Carlsberg has partnered with global IT services and consultancy provider, GSPANN, to establish the GCC.
“Carlsberg Group’s long-term growth strategy, Accelerate SAIL, requires building speed, agility, innovation, and leadership into everything we do,” said Esther Wu, CIO, Carlsberg Group. “The launch of our first Global Capability Centre in Gurugram marks a critical milestone in that journey.”
She further added, “With India’s exceptional technology talent and GSPANN’s support, this centre will help us strengthen our IT backbone, accelerate digital transformation, and embed new capabilities into our global operations. Beyond technology, this GCC reflects our commitment to building resilience and sustainability, ensuring we are better prepared to serve our customers, partners, and employees across 150+ global markets where our products are enjoyed.”
The GCC will play a pivotal role in driving automation-led operations, and enterprise standardization. Under a build-operate model, Carlsberg retains strategic ownership of the GCC’s roadmap, while GSPANN manages operations, talent ramp-up, and service delivery. The model ensures speed, scalability, and enterprise-grade reliability from Day One.
“This GCC gives us the ability to unify our IT landscape and scale it globally,” said Anurag Pandey, CTO, Carlsberg Group. “Our focus will be on building agile technology processes that enable faster go-to-market, smarter use of data, and secure, enterprise-grade operations across our footprint. With GSPANN’s expertise in managed services, digital transformation, and data engineering, the GCC will be a growth engine that powers faster innovation, smarter use of technology, and secure operations across Carlsberg’s global footprint.”
“A GCC should not just run operations, it should shape the future,” said AP Grover, Co-Founder and President, GSPANN. “At GSPANN, we design GCCs as transformation engines. With Carlsberg, we are building a digital hub that fuses scale, speed, and sustainability — raising the bar for what global enterprises can achieve from India.”
While the GCC is anchored in Gurugram, Carlsberg will also staff a sizable supporting team at GSPANN’s Hyderabad office to access specialized skills and ensure flexible scaling.
About Carlsberg Group
Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and beverage brands. With over 37,000 employees and a presence in more than 150 markets, the Group’s purpose of brewing for a better today and tomorrow is embedded in its commitment to responsible and sustainable business practices. Carlsberg aims to achieve carbon neutrality in all direct and indirect emissions and 100% renewable electricity sourcing by the end of 2027.
About GSPANN
GSPANN is a global IT services and consultancy provider headquartered in Milpitas, California (USA). With five global delivery centers and over 2,000 employees, GSPANN supports B2B and B2C brands with digital solutions, enabling competitive customer experiences across industries like retail, CPG, manufacturing, finance, and high-tech. Through a combination of digital transformation, data engineering, and client-focused operations, GSPANN drives business success and operational excellence globally.
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