Perth, Western Australia, September 2024 – Claire Meyer has taken on the role of Chief Marketing and People Officer at MASPRO, a leading provider of high-performance components and assemblies for the mining industry. In her new role, Claire will oversee the integration of marketing and people functions to align MASPRO’s external brand presence with its internal culture. Her focus will be on driving growth and ensuring that the company’s values are reflected both in the market and within the organization.
Claire has extensive experience in marketing and business development. Prior to her current role, she served as Marketing Director at MASPRO, where she led initiatives that strengthened the company’s brand and market position within the mining industry. Her work contributed significantly to MASPRO’s reputation as a provider of premium engineered mining solutions.
Before joining MASPRO, Claire held the position of Brand & Communications Manager at Epiroc, a global leader in mining equipment, where she managed corporate communications, product launches, and marketing strategies for the Australian market. Her leadership in these roles established her as a key player in strategic marketing and global communications.
Earlier in her career, Claire was the Brand, Marketing, and Business Development Manager at APMS Storage Tank Services and APMS Engineering, where she was instrumental in driving business growth through strategic marketing initiatives and effective stakeholder management. She also founded Red Cherry Virtual Support Services, a consultancy that provided marketing and administrative services to small and medium-sized enterprises.
MASPRO is an Australian-owned and operated company that specializes in the design and manufacture of high-quality components for underground and surface mining equipment. Known for its world-class engineering and manufacturing standards, MASPRO provides products that meet and exceed OEM standards, ensuring equipment uptime and productivity in the harshest conditions. With distribution centres across Australia, MASPRO is a trusted partner for major mining brands like Sandvik, Epiroc, and Komatsu.
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