Mumbai, Maharashtra, India, October 30, 2025 — Creativefuel, one of India’s fastest-growing creative agencies and among the few with the largest portfolio of owned IPs, has announced the appointment of Wilson Mascarenhas as Vice President – Client Servicing, marking a key addition to its leadership team as the agency gears up for its next phase of expansion.
With over 24 years of experience, including 14 years in digital marketing, Wilson brings a wealth of expertise across consumer tech, sports, media & entertainment, fintech, telecom and FMCG. He has worked on high-impact campaigns for marquee brands such as Dream11, ZEE5, JioBlackRock, FanCode, and DreamSetGo, driving business growth through content, community and culture.
Speaking on his appointment, Wilson Mascarenhas said:
“After years of working with incredible brands and platforms, I wanted to be part of something where I could build a lasting legacy. Creativefuel’s evolution from a rising creative agency to one that owns and builds digital IPs felt like the perfect next chapter. The energy, ambition and hunger here are unmatched, and I’m excited to help shape what comes next.”
Tushar, Founder & CEO, Creativefuel, said:
“Wilson’s arrival comes at exactly the right time. As we enter our next phase of growth, having leaders who bring both experience and a creator-first mindset is key. Wilson’s journey across digital giants like Dream11 and ZEE5 reflects the balance of structure and creativity we’re building at Creativefuel. He fits right into the vision we have for the next few years.”
Nikhil, Co-Founder, Creativefuel, added:
“At Creativefuel, we’ve always believed in building culture, not just campaigns. Wilson’s understanding of large-scale content ecosystems and his instinct for storytelling align perfectly with that philosophy. His leadership will play a big role in scaling how we think, create and deliver for our clients.”
Wilson’s appointment comes amid Creativefuel strengthening its leadership team with the addition of industry leaders like Divyansh Gala, Sree Chandran, and Kunal Khandelwal — signalling the agency’s commitment to scaling with structure, creativity and long-term vision. With this, Creativefuel continues its journey of building India’s most culture-led creative network, one that fuels stories, creators and communities that shape the internet.
About Creativefuel
Creativefuel is one of India’s fastest-growing creative agencies, known for its unique blend of bold storytelling, creative strategy, and deep cultural insight. With a 300+ member team, the agency has executed over 3,000 campaigns and partnered with more than 350 brands, including Myntra, Nykaa, Realme, and Amazon miniTV. Creativefuel stands out for owning and building influential digital IPs like MissMalini, Hasley India, Sarcastic_us, Rupees, and Onemotion Group. It thrives on disruptive ideas, viral content, and influencer-led campaigns that resonate with real audiences, making it a go-to growth partner for brands aiming to break through the clutter and shape internet culture.
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