Łódź, Poland, October 2025 – TATUUM, the Polish fashion brand known for its timeless design philosophy and deep connection with nature and craftsmanship, has announced the appointment of Daniel Przemecki as its new Chief Marketing Officer (CMO). In this role, Daniel will lead TATUUM’s marketing strategy, brand storytelling, and international expansion initiatives, strengthening the brand’s position across markets while preserving its signature values of authenticity, harmony, and quality.
Bringing nearly two decades of experience in marketing and brand leadership across the fashion, beauty, and FMCG industries, Daniel is well known for crafting transformative campaigns that drive both emotional connection and business growth.
Before joining TATUUM, Daniel Przemecki served as Head of Marketing at Avon Cosmetics Polska, where he successfully led a brand transformation that revitalized Avon’s awareness and consideration in Poland. He introduced a new media strategy, significantly advanced influencer marketing, and implemented a tentpole activation model that became a benchmark across Avon’s European markets. He also played a key role as a Board Member, leading a team of 24 marketing professionals managing a $100 million beauty portfolio.
Prior to Avon, Daniel spent over a decade at Danone, where he held progressive leadership roles, culminating in his position as Marketing Director for Danone Essential Dairy & Plant-Based (EDP) in Poland. He led a major portfolio transformation that turned around the business after years of decline and managed a 200M EUR brand portfolio, including Activia, Actimel, Fantasia, and Danio. He also led Activia’s marketing across Central Europe and the Nordics, overseeing brand strategy and regional P&L management.
Earlier in his career, Daniel worked at Unilever, where he contributed to brand activation and customer marketing for leading household and personal care brands such as Dove and Hellmann’s, gaining early exposure to large-scale marketing operations and retail collaboration. His leadership experience also includes serving as a jury member for Effie Poland, recognizing excellence in marketing effectiveness.
At TATUUM, Daniel will spearhead the brand’s 360° marketing communication, retail storytelling, and international growth strategy, building the marketing organization and processes needed to support the company’s rapid expansion.
About TATUUM
Founded in 1997, TATUUM is a Polish fashion brand inspired by the harmony between nature and people. The brand is dedicated to creating timeless, high-quality apparel that allows customers to express their individuality while embracing comfort and sustainability. TATUUM focuses on capsule wardrobes, durable materials, and thoughtful design—offering collections that combine unique colors, original prints, and refined tailoring.
Guided by its philosophy of mindful fashion, TATUUM continues to evolve into a modern lifestyle brand that balances heritage craftsmanship with contemporary aesthetics, resonating strongly with customers across Central and Eastern Europe.
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