Delaware, United States, October 2025 — BetterPic, one of the fastest-growing AI startups in Europe and a pioneer in AI-powered professional headshots, has announced the appointment of Apoorv Sharma as its Chief Marketing Officer. In this strategic leadership role, Apoorv will lead global marketing, growth, and digital strategy as BetterPic continues its mission to democratize professional imagery using cutting-edge AI technology.
Apoorv has been part of BetterPic for nearly two years, most recently serving as Head of Performance, where he was instrumental in scaling the company’s growth from $1,000 a month in January 2024 to an impressive $270,000 per month by May 2025. Leveraging AI-driven automation, he built data-intelligent marketing systems that delivered up to 4x ROI through hyper-personalized campaigns across SEO, paid media, and conversion optimization. His innovative use of AI in marketing strategy has positioned BetterPic as a disruptor in the global visual technology industry.
Before joining BetterPic, Apoorv worked as Senior Growth Marketing Manager at Saasmic, where he managed more than $3 million in paid ad spend, achieving 1.7x customer growth while improving budget efficiency. He also led SEO and growth strategies for high-growth startups, creating scalable marketing frameworks that drove long-term brand equity and profitability.
Earlier, Apoorv served as Senior Performance Marketer at Market 8, where he optimized campaigns generating sixfold ROI across Google, LinkedIn, and Facebook Ads while improving website conversion rates by over 300%. His work directly contributed to millions in additional ARR for SaaS clients globally.
Apoorv’s earlier roles at StoryXpress, Znbound, and Sansha Spas strengthened his foundation in inbound and digital marketing. Across these roles, he consistently demonstrated his ability to combine creative storytelling with data-backed growth strategy—an approach that has defined his marketing leadership journey.
About BetterPic
BetterPic is transforming the way people present themselves professionally with AI-powered, studio-quality headshots. The company’s mission is to democratize professional imagery by providing affordable, personalized, 4K-quality portraits—produced in under 60 minutes from as little as $35.
By combining artificial intelligence, design aesthetics, and user-centric innovation, BetterPic enables professionals, freelancers, and organizations to save time, money, and effort while maintaining an authentic, high-quality personal brand presence. With rapid adoption across global markets, BetterPic continues to redefine how individuals and teams capture their best selves—anytime, anywhere.Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
