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Daniella Kenney Takes on New Role as Head of Programmatic Sales at Foxtel Media

Smita SinghbySmita Singh
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Daniella Kenney Takes on New Role as Head of Programmatic Sales at Foxtel Media

Daniella Kenney Takes on New Role as Head of Programmatic Sales at Foxtel Media

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Foxtel Media, a leader in Australian advertising and part of the influential Foxtel Group, is proud to announce the appointment of Daniella Kenney as the new Head of Programmatic Sales. Reporting directly to Chief Sales Officer Nev Hasan, Kenney will be instrumental in crafting both short and long-term programmatic advertising strategies, further enhancing the company’s innovative advertising solutions across various platforms.

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Daniella Kenney joins Foxtel Media with a wealth of experience in digital partnerships and programmatic sales, accumulated over more than a decade in the industry. Her most recent role was Head of Digital Partnerships at Amplifi within dentsu ANZ, where she was pivotal in developing strategic partnerships and programmatic solutions. Prior to dentsu, Kenney played significant roles at Yahoo!7 and Fairfax Media, where she was deeply involved in sales and programmatic advertising strategies, shaping her into a formidable leader in the digital advertising space.

Throughout her career, Kenney has demonstrated a profound ability to enhance team capabilities and innovate programmatic product solutions, particularly during her tenure at Amnet Programmatic Experts for Dentsu Aegis Network, and while leading programmatic product and partnership initiatives at dentsu international.

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About Foxtel Media:

Founded in 1997 and formerly known as the Multi Channel Network, Foxtel Media has been at the forefront of advertising innovation in Australia. The company, a part of the Foxtel Group, is known for pioneering industry-leading initiatives such as Multiview, Australia’s largest TV audience panel, and Landmark, the nation’s most advanced trading platform. Foxtel Media excels in creating unique advertising solutions that engage audiences through rich data utilization, innovative ad formats, and deep integration, ensuring advertisers can effectively communicate and connect with their target demographics.

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Tags: advertising strategyAmplifiAustralian advertisingDaniella Kenneydentsu ANZdigital advertisingFairfax MediaFoxtel GroupFoxtel MediaHappy Place to Work CertificationHPTWLeadership Appointmentmedia sales leadershipNev Hasanprogrammatic advertisingprogrammatic salesYahoo!7
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