Luminator Technology Group is excited to announce the appointment of Daria van Engelen as the new Commercial Vice President for North America. Daria brings over two decades of extensive experience in business development and strategic planning within the transportation industry to her new role at Luminator.
Previously, Daria served as the Chief Revenue Officer at Genfare for over four years, where she was instrumental in driving business growth through strategic sales and marketing initiatives across North America. Her leadership at Genfare was pivotal in enhancing customer relationships and expanding the company’s business reach through innovative, digital solutions.
Before her tenure at Genfare, Daria was the Senior Director of Business Development at Cubic Transportation Systems. During her nearly two-year stint, she was responsible for developing and implementing strategic marketing and operational plans to increase business in the Central Region of the US and Canada, covering various aspects of Cubic’s transportation portfolio.
Earlier in her career, Daria played a significant role at North Highland as a Principal Consultant, where she provided expert management consulting services focused on procurement strategy and organizational design for transportation clients. Her professional journey also includes impactful roles at Serco Inc., where she managed significant business development initiatives in the transportation sector.
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