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DAS Companies Inc. promotes Steve Birli as President

HR TODAYbyHR TODAY
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Steve Birli

Steve Birli

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DAS Companies Inc. a full-service marketing and supply chain portfolio company, has promoted Steve Birli to the role of President.

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With his appointment, the company expects a bright future, marked by innovative leadership and sustained growth.

Birli, before becoming the President, had donned several caps during his journey as a warehouse associate nearly 40 years ago and evolved seamlessly to his most recent position as Vice President of Sales. He has demonstrated unwavering commitment and exceptional expertise throughout his tenure at the company.

The founder of DAS Companies Inc., David Abel, said, “Steve has not only made remarkable strides for our company but has also been a driving force behind our unparalleled success.”

He also said, “This promotion is a long-overdue recognition of Steve’s lifelong dedication and invaluable contributions to our organization as he has embodied our core value of ‘Servant Leadership’.”

DAS Companies was founded in the 1970s and specializes in truck and auto supplies, travel gear, and mobile electronics. This includes the proprietary RoadPro Family of Brands, plus a national brands portfolio and great-value imports. DAS completely focuses on safety, convenience, comfort, and connectedness to North America’s professional drivers, mobile business people, and leisure travellers.

Tags: DAS Companies IncDavid Abellogisticsmarketing and supply chainSteve BirliUSA
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  • Dhananjay Bapat appointed Vice President at CG Power and Industrial Solutions Limited
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Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

 

Aimee George Leary is one of the most influential Chief People Officers in the global professional services sector—widely respected for architecting enterprise-wide talent strategies, values-driven culture transformation, and future-ready workforce ecosystems at scale. Currently serving as Executive Vice President and Chief People Officer at Booz Allen Hamilton, Aimee leads people strategy for more than 35,000 professionals worldwide, positioning talent as a primary driver of innovation, client impact, and long-term enterprise growth.

With over three decades of leadership at Booz Allen, Aimee has played a defining role in shaping the firm’s modern talent architecture. She has led record-breaking hiring cycles, strengthened employee experience outcomes, and built one of the most admired values-based cultures in consulting—anchored in well-being, continuous development, inclusion, and connection. Her leadership has ensured Booz Allen remains a sought-after employer while sustaining high-performance delivery for global clients.

Previously serving as Talent Strategy Officer, Chief Administrative Officer for Strategic Innovation, and a leader of firmwide transformation initiatives, Aimee has architected employee value propositions, leadership development systems, predictive workforce analytics, diversity roadmaps, and innovation cultures that have earned the firm multiple industry honors.

Beyond enterprise leadership, Aimee serves on the Board of Unified Youth, championing youth mental health advocacy and community empowerment initiatives.

Educated at Indiana University of Pennsylvania, Commonwealth University-Bloomsburg, and Harvard Business School Executive Education, Aimee’s mission remains clear:
to build people ecosystems where values, innovation, and human connection become the strongest engines of sustainable enterprise excellence.

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