Barcelona, Catalonia, Spain, April 2026 — Perk has promoted Felicia Williams to the role of Chief People Officer, marking a significant leadership milestone as the company continues to scale its global operations and strengthen its people-first culture.
Felicia’s elevation reflects an extraordinary internal journey—spanning over 8 years and 7 roles within the same organization—demonstrating Perk’s strong belief in internal mobility, talent development, and leadership growth from within.
In her new role, Felicia will lead the global people strategy, focusing on culture, talent development, organizational effectiveness, and employee experience, as Perk continues to expand its footprint across global markets.
Felicia’s journey at Perk is a powerful example of career transformation and growth. She most recently served as Vice President, People, and prior to that as Interim VP, People, where she played a key role in shaping the company’s people agenda and leadership strategy.
Her transition into HR leadership came after building a strong foundation in commercial roles within the company. She previously held positions including Director of Community and Development, Head of Account Management for Europe, and Strategic Account Management roles, where she drove business growth, client success, and team leadership across European markets.
This unique shift—from commercial leadership into HR—has given Felicia a distinctive perspective on aligning people strategy with business outcomes, enabling her to build impactful and pragmatic HR frameworks grounded in real business needs.
Before joining Perk, Felicia held roles at ChannelAdvisor, Reward Gateway, and NetNames, where she developed expertise in account management, client strategy, and operational leadership, laying the foundation for her later leadership journey.
Across her career, Felicia has demonstrated resilience, adaptability, and a strong growth mindset—navigating career shifts, embracing new challenges, and continuously evolving into a senior leadership role.
Perk is an intelligent platform designed to simplify travel and expense management by eliminating “shadow work”—the hidden operational burden of bookings, approvals, and expense processing. By automating these processes, Perk enables organizations to enhance productivity, improve employee experience, and maintain control over spend.
Founded in 2015, Perk serves over 12,000 companies globally, including leading brands such as Wise, On Running, and Breitling. Backed by top-tier investors, the company continues to innovate at the intersection of technology, finance, and employee experience, empowering businesses to unlock the full potential of their people.
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