NEW YORK, United States, September, 2025 – Mynt Performance Marketing today announced the appointment of Laura Molen, former President of Advertising Sales & Partnerships at NBCUniversal, to its Board of Directors. Molen’s addition underscores Mynt’s commitment to scaling innovative performance marketing solutions for global brands in a rapidly evolving media landscape.
Molen is a highly respected media executive with decades of leadership experience driving innovation and revenue growth across advertising and media. At NBCUniversal she spearheaded the launch of One Platform, the company’s groundbreaking cross-channel advertising strategy, and helped propel Peacock’s ad-supported streaming business to surpass $1 billion in revenue. She is widely recognized for her ability to forge transformative partnerships with global brands, agencies, and technology leaders.
“Performance marketing is at an inflection point, and Mynt is leading the way with a model that blends creativity, data, and accountability,” said Laura Molen. “I’m excited to join the Board and help scale this vision with some of the industry’s most ambitious brands.“
Molen’s appointment reflects Mynt’s ambition to build a world-class leadership team as it expands its role as a strategic growth partner for brands seeking measurable results in today’s complex marketing ecosystem.
About Mynt
Mynt Performance Marketing is the premier performance video and audio media partner, led by Scott Termini (CEO) and Shane Yarchin (COO), and backed by an investor group led by Bruce Friedman (Executive Chairman) and Wedbush Capital. The agency has generated more than $2B in incremental client revenue and delivers 4x average ROAS on evergreen campaigns. By uniquely combining direct supply access, advanced attribution, and relentless optimization, Mynt makes media dollars work harder for fast-growing brands.
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