Bengaluru, Karnataka, India, August 2025 – Geetika Bisla has been appointed as Head of Marketing at Ola Electric, bringing over two decades of international marketing experience across Southeast Asia, India, and the Middle East. She has led transformative campaigns for global brands such as Hero MotoCorp, LingoAce, OCBC Bank, and Samsung Electronics, delivering impactful marketing strategies and digital-first growth initiatives.
At Hero MotoCorp, Geetika spearheaded the brand’s evolution into a digitally-driven, youth-centric mobility leader. She oversaw 14 product launches, record-breaking festive campaigns, the launch of India’s first hyperlocal digital platform for two-wheelers, and the integration of industry-first Gen AI-powered marketing tools. Her leadership in developing the proprietary 7C Marketing Framework and fostering vibrant rider communities significantly boosted brand relevance and customer loyalty.
Previously, Geetika served as Global Product Marketing Lead at LingoAce, Vice President – Marketing & Growth for FRANK by OCBC, and Head of Marketing & CRM for Samsung’s smartphone business in Southeast Asia & Oceania. She began her career in consumer insights with IMRB International, TNS, and Millward Brown, managing strategic portfolios for Fortune 500 companies including Johnson & Johnson, Unilever, Kraft Foods, MasterCard, and Nissan.
With expertise in marketing strategy, product positioning, digital transformation, growth hacking, and customer loyalty, Geetika’s appointment aligns with Ola Electric’s mission to accelerate India’s transition to sustainable mobility. Her proven ability to harness data-driven insights for business growth will be instrumental in shaping Ola Electric’s brand journey in the fast-evolving electric vehicle sector.
About Ola Electric
Ola Electric – The future of mobility is here. Charging ahead to accelerate the world’s transition to sustainable mobility. Mobility for the world. Sustainability for the future.
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