New Delhi, India, May 2025 – Genefied, a leading IT services and consulting company, announced the appointment of Bhavana Khera as its Chief Marketing Officer (CMO). With more than 15 years of experience in strategic marketing, B2B brand building, and growth leadership across SaaS, telecom, and media sectors, Bhavana steps into this role with a clear mandate to elevate Genefied’s global brand presence and accelerate market outreach.
In her new role, Bhavana will lead Genefied.ai’s overall marketing strategy, covering brand positioning, product marketing, digital campaigns, communication, and demand generation. Her focus will be on strengthening Genefied’s voice in the enterprise loyalty ecosystem, creating strong B2B narratives, and driving customer acquisition across key geographies.
“Bhavana’s deep expertise in marketing strategy and her sharp understanding of the tech landscape will play a crucial role in our next phase of growth. As we expand into new markets and continue building platforms like RESCCON and products in Artificial Intelligence, we need bold and strategic marketing leadership. Bhavana’s clarity of vision and experience in scaling brand functions from the ground up make her a strong fit for what lies ahead,” said Ayush Jhawar, Founder & CEO of Genefied.
Bhavana has held senior marketing positions in several leading technology and enterprise brands, where she built award-winning campaigns, scaled marketing functions, and led impactful brand transformations. Her career spans cross-functional collaboration with product, sales, and CX teams, always driving a marketing engine rooted in data, creativity, and customer experience.
“Joining Genefied.ai at this exciting phase of growth is both inspiring and energizing. The brand’s vision to redefine loyalty and scalability through innovation strongly resonates with me. I look forward to driving a bold, customer-centric marketing approach that not only elevates the brand but also builds lasting impact in the ecosystems we serve,” said Bhavana Khera, Chief Marketing Officer, Genefied.
Her appointment is a strategic step in Genefied’s broader expansion roadmap. In the immediate term, she will focus on refining Genefied’s brand identity and launching high-impact campaigns around flagship products. Over the longer term, she will work on strengthening global brand equity, driving marketing innovation, and expanding into new customer segments.
Notably, Genefied was recently in the news for successfully hosting RESCCON 2025, its flagship Retention & Scalability Conference, where it also unveiled an AI product, a first-of-its-kind business co-pilot designed to adapt to unique organisational workflows and deliver advanced cognitive intelligence. The event brought together 250+ leaders, 100+ consumer brands, 50+ inspiring voices and 250+ passionate attendees from brands such as Emami, Nestlé, Lux Industries, Parle Biscuits, Tata Cliq, and more, reflecting Genefied’s growing influence in shaping the future of customer loyalty and enterprise scalability.
The Genefied team strives to incorporate technology into the offerings made by various brands. This way, brands can claim success through digital solutions offered by Genefied to help brands understand their consumers. It was awarded the “Best Upcoming Anti-Counterfeiting Technology” solution. Its products allow brands to protect against counterfeit products, collect consumer data, expand retailer models, while empowering their consumers. These solutions have a track record in increasing sales, shifting consumers to e-commerce, and providing a high return on investment.
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