Raleigh, North Carolina, United States, February 2026 — The United States represents one of Gimatic’s most strategic markets, offering significant potential for growth and long-term development. In his new role, Brian Hubbell will be responsible for driving Gimatic’s growth in the US, strengthening the company’s market presence, and further reinforcing its positioning as an integrated solution provider.
Commenting on the appointment, Emanuele Orlando, CEO of Gimatic, stated:
“Brian’s mission will be to build on what makes Gimatic unique: our ability to combine high-quality components, advanced technologies, and application expertise into complete and reliable solutions that create tangible value for our customers. He will work closely with our local and global teams to develop new opportunities, strengthen relationships with customers and partners, and support the continued expansion of our business in the US market.”
Brian shared his perspective on the new role:
“I am pleased to join Gimatic at this important stage of its development. The company’s broad and highly competitive portfolio is well aligned with market requirements, and I see significant opportunities to further strengthen Gimatic’s presence in the United States. I look forward to working with the team to support sustainable growth and deliver long-term value to our customers.”
Building on this experience, Brian will work closely with our local and global teams to develop new business opportunities, strengthen partnerships, and deliver innovative, high-value solutions tailored to the needs of the US market.
Gimatic is confident that Brian’s leadership, experience, and market knowledge will contribute meaningfully to the next phase of the company’s growth in the United States.
Gimatic is an Italian company with a global presence, yet it embodies the spirit of a traditional bottega, where mastery, dedication, and craftsmanship meet technology. For over 40 years, we have designed and manufactured in-house every component of our customized automation solutions, from handling and sensors to mechatronics, gripping systems, and vacuum technology. This whole “hand-to-hand” process ensures complete control, quality, and coherence. Like Italian tailoring, our approach blends precision and elegance. At Gimatic, engineering is not only a function; it’s a passion. Our design and technology make it intuitive, beautiful, and purposeful.
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