Birmingham, England, United Kingdom, September 2025 — The British fitness and apparel brand Gymshark has announced the appointment of Rich Sanders as its new Chief Financial Officer (CFO). Reporting directly to founder and CEO Ben Francis MBE, Sanders assumes the role at a pivotal stage in the company’s international expansion.
Rich has been with Gymshark since 2021, playing a significant role in shaping the company’s growth strategy. He first joined as Head of Group Corporate Finance, before moving into the role of Strategy Director, where he contributed to long-term planning and investment strategy. Most recently, he served as Interim CFO, successfully steering the company’s financial operations ahead of his formal appointment to the top finance role.
Before joining Gymshark, Rich built his corporate finance expertise at PwC, where he spent over seven years, advancing from Associate roles in Tax and Business Recovery Services to Manager and ultimately Assistant Director – Corporate Finance. He also gained early M&A experience at Alantra and served as a Non-Executive Director at Air End Repair Limited for a decade. Beyond his corporate leadership, Rich is a member of the ICAEW Retail Advisory Group, contributing to thought leadership in the retail sector.
About Gymshark
Gymshark is one of the world’s fastest-growing fitness apparel and accessories brands, with revenues rising from £261 million to £607 million over the past five years. Supported by a global community of more than 22 million highly engaged followers, Gymshark continues to expand its footprint, with flagship stores now established in London, Amsterdam, Dubai, and Manchester, and a New York City location set to open soon.
Founded in 2012, Gymshark has evolved from a small start-up into a globally recognised fitness brand. Its success is built on innovation, strong community engagement, and a mission to become a truly iconic, global name in fitness and lifestyle.
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