DALLAS, Texas, United States, March 2025 — Health-E Commerce, the parent brand of leading e-commerce sites FSA Store® and HSA Store®, announced today the appointment of Zack Peckham as its new Chief Executive Officer (CEO). Peckham, who previously served as Chief Financial Officer (CFO) for the company, succeeds Preston Farrington, who will retire after serving as CEO since 2020. Peckham originally joined Health-E Commerce in 2017 as Vice President of Strategy before becoming CFO in 2022.
In addition to FSA Store and HSA Store—the first and leading online stores exclusively selling products and telehealth services eligible for tax-free flexible spending account (FSA) and health savings account (HSA) funds—Health-E Commerce has expanded its portfolio with its own line of affordable healthcare products, Caring Mill®. Throughout his tenure, Peckham has played a key role in driving growth and solidifying the company’s position as a trusted authority on FSA and HSA eligibility, compliance, and consumer education.
“I am honored to build on the strong foundation that our team at Health-E Commerce has created and excited to lead the company into its next chapter of growth,” said Peckham. “Health-E Commerce was founded on the mission of simplifying FSAs and HSAs so individuals and families can confidently use their funds. We will continue to innovate and grow by providing a best-in-class experience and education for account holders while remaining true to our guaranteed-eligibility promise across all categories, including over-the-counter medications, pain relief, skin and personal care, sun protection, high-tech health devices, first aid, telehealth services, and more.”
“Zack has helped drive Health-E Commerce’s success since he joined eight years ago. His deep knowledge of the industry and experience across the various facets of the business position him as the ideal leader to guide Health-E Commerce into the future,” said Farrington. “As I transition to retirement, I am confident in Zack’s abilities and the exceptional team at Health-E Commerce as they continue to help customers maximize their pre-tax healthcare benefits.”
About Health-E Commerce
Health-E Commerce is the parent brand of FSA Store and HSA Store, online marketplaces serving the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill®, a private-label line of health products that donates a portion of every purchase to the Children’s Health Fund. Since 2010, Health-E Commerce has led the direct-to-consumer e-commerce market for pre-tax health and wellness benefits, playing a key role in expanding product eligibility for new medical expense categories.
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