CHICAGO, USA — Hero Digital, a leader in customer experience transformation, announced today the appointment of Brandon Rozelle as its new Executive Vice President of Strategy. In this role, Rozelle will lead the strategy team in driving transformational growth for Hero Digital’s Fortune 500 clientele, enhancing offerings in Innovation Strategy, Experience Design, Digital Product and Platforms, Performance, and Artificial Intelligence (AI).
Brandon Rozelle, with his rich background in business transformation and professional services consulting, joins Hero Digital to steer strategic initiatives that integrate behavioral science with digital experiences. His role involves identifying enterprise value and creating differentiated digital business and brand solutions for clients.
“Regardless of where our clients are in their digital journey, we know that an impactful strategy that aligns digital objectives with larger business objectives is the first step in delivering value back into the business. That’s why this role is so crucial for Hero Digital and our clients,” said Jay Dettling, CEO of Hero Digital.
Rozelle’s experience spans nearly 15 years at Rightpoint, where he led strategic consulting service delivery, growth initiatives, and developed sales activation strategies. His approach to strategic growth—creating tailored go-to-market teams and solutions—aligns with Hero Digital’s client-centric methodology.
“Strategy is about the long-term vision and transformation value while also understanding what it takes to follow through and deliver an outcome greater than the investment,” Rozelle remarked about his new position. “I get really excited about helping clients chart their possibilities and see them through to fruition. Hero Digital shares the same enthusiasm to solve clients’ toughest challenges to unlock growth and opportunity through their solutions and offerings.”
About Hero Digital
Hero Digital is a preeminent independent digital agency dedicated to solving complex challenges for the Fortune 500. With a comprehensive blend of strategy, creative, marketing, technology, and data expertise, Hero Digital enhances growth and creates substantial value for clients like Zoom, Comcast, U.S. Bank, and many others. Celebrating over a decade of service, Hero Digital continues to be a pivotal partner in the digital transformation journeys of the world’s leading brands, emphasizing customer interactions that inspire delight, trust, and loyalty.
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