Gurgaon, Haryana, India, April, 2025 — Jitender Dabas (Jeetu) has joined Cheil India as CEO of Cheil X, marking a strategic leadership shift aimed at elevating the agency’s creative, digital, and technology-driven capabilities. In this role, he will be responsible for overseeing Cheil X offices in Delhi and Mumbai, as well as other agencies under the Cheil South West Asia (SWA) umbrella. His focus will be on driving innovation in creative strategy, digital media, influencer marketing, content production, retail design, and performance-led solutions.
Jitender brings over two decades of expertise in brand strategy and integrated marketing. Prior to this appointment, he served as Chief Operating Officer and Chief Strategy Officer at McCann Worldgroup India, where he also led effectiveness strategy for the APAC region. Under his leadership, McCann earned acclaim for transformative creative work and strategic planning across key markets.
His professional journey spans prominent roles at J. Walter Thompson Worldwide, where he was Executive Planning Director & Vice President, Grey Worldwide, and DRAFT FCB ULKA, contributing to some of India’s most recognized brand campaigns. His thought leadership in disruptive creativity and marketing effectiveness makes him a compelling choice to lead Cheil X during a period of industry transformation.
Jitender emphasized the shifting nature of the advertising and marketing landscape, noting that Cheil India’s integrated capabilities in digital, content, and experiential marketing position the agency at the leading edge of brand innovation. With his appointment, Cheil South West Asia aims to further redefine how brands use creativity and technology to connect with consumers more impactfully.
Cheil India is among the top five advertising agencies in India and serves as the regional headquarters for Cheil Worldwide in South-West Asia. With capabilities spanning ATL, Digital, Brand Activation, and Retail Marketing, Cheil India delivers fully integrated marketing solutions to a diverse client portfolio. Part of Cheil Worldwide, Korea’s leading advertising and marketing network, the agency operates across 45 countries with more than 6,500 employees and has won prestigious awards such as Cannes Lions, CLIOs, and Spikes Asia.
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