Helsinki, Uusimaa, Finland, September 2025 – Groweo, a technology company specializing in web-based interactive conversion tools and automation, has appointed Joni Ihantola as its new Chief Financial Officer. With over 15 years of senior leadership experience across finance, treasury, M&A, and operational strategy, Joni steps into this pivotal role to help drive scalable growth, optimize capital structures, and strengthen financial governance as Groweo expands its technological footprint.
Prior to joining Groweo, Joni Ihantola served as Chief Financial Officer at Aurora Studios Oy, where he played a critical role in driving corporate growth initiatives, optimizing financing structures, and leading M&A efforts. During his tenure of nearly five years, he oversaw the financial planning, reporting, and risk management functions, and also served as a key figure at the Finnish Impact Film Fund Ky, where he led investor reporting and due diligence on strategic investments.
Earlier, Joni served as CFO at Kämp Collection Hotels, where he was responsible for the full financial and administrative function across the group. He partnered closely with the CEO, guided the company through a successful exit to Nordic Choice Hospitality Group in 2019, and tripled EBITDA while transforming internal financial systems and risk frameworks.
From 2013 to 2016, he served as Corporate Treasurer at Valmet, managing global investment strategy, cash flow, and financial risk management. He played a pivotal role in financing large acquisitions and centralizing banking operations. Prior to that, Joni spent over seven years at Oriola-KD Corporation, rising to Vice President, Treasury & IR, where he led international financing initiatives, risk management in Russia, and group-wide treasury integration for newly acquired entities.
Joni is known for his strengths in structured finance, budgeting & forecasting, M&A due diligence, cross-functional collaboration, and building high-performing finance teams. His proven record of aligning financial systems with strategic vision will be crucial in Groweo’s next phase of expansion.
About Groweo
Groweo® is a Finnish technology company that helps businesses turn website visitors into customers, leads, or job applicants, depending on the organization’s needs. The Groweo platform integrates on-site interactive applications, conversion-enhancing automation, and a robust analytics environment that supports customer acquisition, automated customer service, and recruitment marketing.
With seamless plug-and-play implementation and a focus on simplicity, Groweo makes digital growth easy for companies by providing scalable tools for improved communication and conversion. From onboarding to results, the Groweo solution is designed to accelerate success through a customer-centric, automation-driven approach.
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