New York City, New York, May 2024 – Julie Roehm has joined Convergint Technologies as the new Chief Marketing Officer. Julie will be responsible for leading the marketing strategies and initiatives, aiming to enhance brand presence and drive growth for the organization.
Julie’s most recent role was at T-Mobile, where she served as the Customer Advisory Board Director for over three years, providing strategic guidance to the telecommunications leader. She has also been an Advisory Board Director and Executive Council Member at the Digital Marketing Institute since 2018, helping set global standards in digital marketing certification.
Julie has contributed her expertise as a Member of the Board of Advisors at Media Horizons since February 2023, supporting the firm’s direct and digital marketing services. Additionally, she served as a Digital Marketing and Strategy Consultant at Gorilla Grip from October 2023 to June 2024, and as a Strategic Advisor and Consultant at Big Brand Tire & Service from June 2023 to October 2023.
In her role as Marketing and Digital Strategy Consultant at RB Global Inc. from May 2023 to August 2023, Julie developed marketing strategies to drive growth. Before these consulting roles, she was the Chief Marketing Officer & Chief Experience Officer at Party City from 2019 to December 2022, where she led a significant digital transformation and created a customer-centric culture.
Julie also served as the Chief Marketing Officer & Chief Experience Officer at ABRA Auto Body & Glass from 2017 to 2019, driving significant EBITDA growth and leading a successful turnaround and sale of the company. At SAP, she was the Global SVP, Strategic Relationships & Chief Storyteller from 2012 to 2017, leading global change initiatives.
Earlier in her career, Julie held various board roles, including as a Board Director at TPG and FourthWall Media, and as a contributor at Fox Business Network.
Convergint Technologies is a global systems integrator committed to delivering exceptional service excellence. The company’s focus is on providing top-tier service to customers, colleagues, and the community. Convergint collaborates with a worldwide network of partners and manufacturers to design, install, and service security, fire alarm, life safety, audio-visual, and building automation solutions for enterprise customers.
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