Haworth, New Jersey, United States, April 2025 – Kara Langan has joined Elida Beauty as Chief Marketing Officer, North America, where she will lead brand strategy, digital engagement, innovation, and growth initiatives across the region. Known for her transformational leadership in beauty and consumer health, Kara steps into this role after a successful tenure as founder of a boutique marketing advisory firm and decades of executive-level brand stewardship across global organizations.
Prior to joining Elida Beauty, Kara Langan served as Principal at KML Marketing, LLC, a strategic advisory firm she founded to help startups build and scale their marketing functions. She played a pivotal role in guiding founders of AI and beauty tech companies through brand development, growth strategies, and investor engagement.
Before that, Kara was Global President of Vogue International at Johnson & Johnson, where she revitalized the global haircare business unit and integrated it into the broader Skin Health & Beauty segment. Earlier, she led Global Marketing for Skin Health Innovation, managing brand strategy for powerhouse brands like Neutrogena, Aveeno, and Lubriderm, and played a key role in M&A due diligence.
Previously, Kara held leadership roles at Revlon Inc. as SVP of Global Marketing for Almay, Mitchum, and Cutex, and as SVP of U.S. Sales focused on Ulta Beauty. Her earlier work at Elizabeth Arden was instrumental in the brand’s turnaround and eventual $1B acquisition by Revlon. She also spent over nine years with Johnson & Johnson, including leading Johnson’s Baby Worldwide and driving innovation across iconic brands.
About Elida Beauty
Elida Beauty, a Unilever company, is on a mission to remix and re-found classic beauty brands for a new generation. With a startup spirit and a collaborative, agile approach, Elida breathes new life into legacy brands to make them relevant, inclusive, and accessible. Elida’s portfolio includes much-loved names that are now reaching new consumers through bold innovation, digital-first engagement, and sustainable value propositions. Their “one team, no silos” culture fuels both personal growth and brand reinvention.
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