Costa Mesa, California, United States, April 2025 — Kerry Rivera has been elevated to the role of Chief Marketing Officer at Experian Health, marking a key leadership transition within the organization as it continues to expand its footprint in the healthcare technology space. With over two decades of experience in marketing, communications, and brand strategy, Kerry brings a dynamic blend of creativity and performance-driven leadership to the role.
Since joining Experian in 2015, Kerry has played a pivotal role in shaping the company’s marketing vision. Most recently, as Vice President of Marketing at Experian Health, she led a cross-functional team spanning marketing communications, product marketing, events, digital, and operations. Her initiatives focused on building a sales-accountable, metrics-driven B2B marketing engine, increasing brand visibility and enhancing customer engagement across all stages of the buyer journey.
Kerry’s earlier roles at Experian include serving as Senior Marketing Director for both the Health division and Credit Information Services division, where she led content strategy and executed high-impact campaigns across multiple channels. Her work has not only advanced brand storytelling but also directly contributed to lead generation and revenue growth.
Prior to Experian, Kerry held several senior positions at Toyota Financial Services, including Digital Marketing Manager and Marketing & Advertising Manager, where she oversaw national campaigns, digital transformation initiatives, and social media engagement strategies across Toyota, Lexus, and Scion brands. She also served as Public Relations Manager and Senior Communications Specialist, working closely with C-suite executives on brand reputation and strategic messaging.
Beyond corporate roles, Kerry is an established communications consultant and writer, collaborating with various agencies and organizations to deliver content solutions. Her work has included projects with National Geographic Kids, InStyle Magazine, and VOX, underscoring her versatility as a communications leader.
Her appointment as CMO at Experian Health reflects the company’s commitment to scaling its healthcare offerings with strategic, customer-centric marketing that bridges data, storytelling, and technology.
About Experian Health
Experian Health, a part of Experian, is a leading provider of healthcare revenue cycle management, identity management, and data-driven analytics solutions. The company serves over 60% of U.S. hospitals and thousands of medical practices, helping healthcare organizations improve financial performance, patient access, and data accuracy. As part of Experian, the global leader in information services with over 21,700 employees in 30 countries, Experian Health is at the forefront of delivering innovative solutions to transform healthcare operations.
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