New York, United States, December 2024 – Kristin Malaspina has joined Optimum as Chief Marketing Officer, bringing a wealth of experience to drive strategic marketing initiatives for the brand. Kristin will focus on elevating Optimum’s position as a leader in reliable Internet and mobile services, leveraging her expertise in branding, audience engagement, and multi-channel marketing to strengthen the company’s presence and impact across local and national markets.
Kristin’s extensive career in media and telecommunications marketing spans over two decades. Prior to joining Optimum, she served as Chief Content Officer and Senior Vice President of Distribution at Altice USA, where she led programming, growth, and marketing for Cheddar News and other Altice brands. In this capacity, she managed a 150-member team and spearheaded key distribution partnerships.
Previously, Kristin held a variety of leadership roles at Altice USA, including SVP of Marketing & Partnerships and Head of Marketing, overseeing marketing efforts for News 12, Cheddar News, and i24NEWS. She directed successful rebranding campaigns and launched new initiatives, contributing significantly to the growth of Altice’s advertising platforms.
Before her tenure at Altice, Kristin was Vice President of Distribution Marketing at Starz, where she developed strategies to increase subscribers and revenue across 16 networks. Her earlier experience includes impactful roles at Charter Communications and Time Warner Cable, where she led marketing for major networks, developed large-scale partnerships, and delivered innovative campaigns that drove multimillion-dollar revenue growth.
About Optimum
Optimum, a flagship brand of Altice USA, offers high-speed Internet, reliable mobile connectivity on America’s largest 5G network, and a commitment to local communities. Known for delivering 99.9% network reliability, Optimum provides cutting-edge solutions, including the upcoming 100% Fiber Internet network with speeds up to 8 Gig. By blending the benefits of a national provider with a local focus, Optimum ensures its customers stay seamlessly connected at home and on the go.
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