Bedford, Nova Scotia, Canada, September 2025 – Braxted Group, Inc. has appointed Lewise Hiltz as its new Chief Marketing and Digital Officer. In this leadership role, Lewise will drive the company’s digital transformation and marketing strategy, shaping innovative customer experiences to strengthen Braxted Group’s mission of simplifying the Canadian immigration journey for newcomers.
Lewise joins Braxted Group after serving as Vice President of Global Digital and Consumer Experience at BRP in Montreal, where she led initiatives to enhance digital platforms and customer engagement on a global scale. Her contributions spanned nearly three years and positioned BRP as a leader in customer-centric innovation within the powersports and marine industries.
Prior to that, Lewise spent six years at KPI Digital Solutions as Vice President of Digital Transformation, where she oversaw enterprise-wide digital projects, supporting businesses in leveraging data and technology to unlock growth and efficiency.
Earlier in her career, Lewise was Chief Customer Officer at Marigold (formerly Sailthru) in New York City, driving customer experience initiatives and leading retention and engagement strategies. Before this, she supported the ALDO Group as a consultant and interim Director of Multi-Channel Marketing, where she managed a $23 million re-platforming project and built digital strategies that maximized customer acquisition and brand consistency across multiple retail banners.
Her retail expertise also includes five years at Reitmans Canada Ltd., where she served as Director of Ecommerce and Online Marketing, leading digital strategy across six brands and managing a team of digital specialists to transform customer engagement and usability. Earlier, she developed trade marketing strategies at Imperial Brands PLC, managed digital initiatives at SportsDirect Inc., and gained early career experience in channel development, customer insights, and cross-platform marketing.
About Braxted Group, Inc.
Braxted Group, Inc. is a dedicated team committed to helping aspiring newcomers navigate their Canadian immigration journey. Combining expertise in immigration law, technology, and client support, with a trusted, streamlined pathway to Canada.
Beyond securing visas and managing legal processes, Braxted Group fosters a supportive community that values privacy, security, and personal dreams, ensuring that each client feels confident and supported throughout their transition.
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