Kuala Lumpur, Malaysia, August 2024 – Lim Ben-Jie has taken on the role of Chief People Officer at AirAsia MOVE, where he will lead the People & Culture team in fostering an inclusive, delightful, and sustainable travel experience. With a passion for building ASEAN’s favorite travel companion, Lim will be instrumental in driving the organizational culture and talent development strategies that align with AirAsia MOVE’s mission.
Lim Ben-Jie has been with AirAsia MOVE for over three years, previously serving as the Head of Regional Partnerships & Ecosystem and Head of Global Markets. In these roles, he led the expansion of AirAsia Super App’s products and services into key markets across Asia, ensuring that affordable travel is accessible to everyone.
Before these positions, Lim was the Group Head of Delivery, where he spearheaded the incubation and regional expansion of consumer-facing lifestyle and delivery categories on the AirAsia Super App, including AirAsia Food, AirAsia Ride, and AirAsia Xpress.
Earlier in his career, Lim served as the Chief of Staff (Group CEO Office) at AirAsia, where he was responsible for overseeing various businesses under the Group on behalf of the CEO, ensuring the successful execution of strategic initiatives across the region.
Lim’s journey with AirAsia began as an Executive Assistant to the Chief Executive Officer, where he played a key role in facilitating communication and collaboration between the CEO, senior leaders, and staff, as well as managing various special projects.
About AirAsia MOVE:
AirAsia MOVE, formerly known as airasia Superapp, is an innovative online travel agent+ (OTA+) providing a seamless and personalized travel experience across ASEAN and beyond. Recognized as ‘Asia’s Leading Online Travel Agency 2023,’ AirAsia MOVE offers a comprehensive ecosystem that includes flight bookings from over 700 airlines, hotel accommodations, ride-hailing, dining experiences, and more, all underpinned by integrated financial services by BigPay. With a strong community-led experience, AirAsia MOVE continues to revolutionize travel through its expansive and connected platform.
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