Ahmedabad, Gujarat, India, August 2024 – Sanjay Singal has taken on the role of Chief Executive Officer at Wagh Bakri Tea Group. In his new position, Singal will spearhead the company’s strategic direction, operational excellence, and expansion efforts as one of India’s leading tea brands continues to grow its presence both domestically and internationally.
Sanjay Singal brings a wealth of experience from the FMCG sector, having held pivotal roles across leading organizations. Before joining Wagh Bakri, he served as Chief Operating Officer at ITC Limited from July 2016 to July 2024, where he was responsible for driving growth in the Dairy and Beverages business. His leadership significantly contributed to the brand’s market expansion and operational success.
Prior to ITC, Singal held senior roles at Dabur India Limited for nearly six years, including Marketing Head – Foods, where he managed brands like Real, Hajmola, and Honey, driving them to become leaders in their respective markets. His tenure saw the Foods business grow rapidly, gaining market share and becoming the fastest-growing segment within Dabur.
Earlier in his career, Singal was the Chief Marketing Officer at Aditya Birla Group and GE Capital, where he led marketing strategies that bolstered brand equity and consumer trust. His journey in the industry began at Unilever, where he managed regional and national marketing operations, contributing to the growth of iconic brands such as Dove and Fair & Lovely.
Founded in 1892, Wagh Bakri Tea Group has established itself as a premium tea conglomerate in India. With a rich history and expertise in blending and tea growing, the company offers a wide range of tea products under various national brands, including Wagh Bakri, Good Morning, Mili, and Navchetan. The group is renowned for its commitment to quality and innovation, making it one of the most trusted names in the Indian tea industry.
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