BINGHAM FARMS, Mich. – LUDWIG+, a premier full-service advertising agency known for its disruptive marketing strategies and creative excellence, proudly announces the strategic appointments of Miya Petrovic as Executive Operations Director and Heather Lundy as Finance Director. These key additions, bringing over 30 years of collective experience to the LUDWIG+ team, are set to strengthen the agency’s operational and financial framework, enabling sustained growth and scalability.
CEO Barbara Yolles Ludwig expressed enthusiasm about the new hires, stating, “Miya and Heather both bring incredible energy and expertise to our growing agency. As we grow at a fast clip, their ability to position our operational infrastructure will allow us to continue to scale.”
Miya Petrovic, joining with 18 years of industry acclaim, will take charge as the Executive Operations Director. Her career has been marked by significant achievements in brand strategy development and the execution of groundbreaking creative campaigns. In her new role, Petrovic will lead the agency’s day-to-day operations, enhancing efficiency through streamlined processes, and providing leadership in creative operations, production, and project management.
Expressing her anticipation for the role, Petrovic said, “I’m thrilled to work alongside Barbara Yolles Ludwig and the exceptional team at LUDWIG+. This agency has demonstrated remarkable impact in a short period of time, and I am eager to shape systems and drive culture that will fuel our growth.” Her portfolio includes leading agency creative operations for notable campaigns, including vehicle launches and Super Bowl ads for Commonwealth/McCann, as well as brand and creative production for Shinola Detroit. Petrovic’s recognized contributions have earned her prestigious awards from Cannes Lions, D&AD, One Show, Effie’s, Clios, and more.
Heather Lundy steps into the role of Finance Director, tasked with leading the agency’s financial operations, strategic planning, and budget management. With a 16-year tenure in the advertising industry, Lundy’s background features roles at esteemed organizations such as Campbell-Ewald, Doner, and Fox Corporation. “I am eager to leverage my financial expertise and passion to drive success and innovation alongside the outstanding team at LUDWIG+,” Lundy remarked. “It’s exciting to be part of building this fast-growing, woman-owned agency.”
These strategic hires follow the agency’s recent accolade of ranking 422 on the Inc. 5000, underlining LUDWIG+’s position as a burgeoning leader in the advertising space.
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