MILAN, ITALY, September 9, 2024 — MainStreaming, a leader in Edge Video Delivery Networks, announces the appointment of Ian Franklyn as Chief Revenue Officer (CRO). This strategic addition underscores MainStreaming’s commitment to enhancing its streaming services and expanding its market presence.
Ian Franklyn joins MainStreaming with over two decades of experience in the streaming industry, where he has successfully grown businesses from the ground up, generating multi-million-dollar revenues. His prior role as a senior executive at Conviva provided him with deep insights into the optimization of CDN and device performance, which are critical to enhancing the Quality of Experience (QoE) and customer engagement across multiple sectors including Media & Entertainment, Retail, Travel, and Gaming.
Antonio G. Corrado, CEO of MainStreaming, expressed his enthusiasm for Franklyn’s appointment, stating, “We are proud to welcome Ian as our CRO. His extensive experience and proven track record in the streaming industry are invaluable as we aim to accelerate our revenue growth and further solidify our market position.”
In his new role, Franklyn will oversee the Sales and Marketing departments, focusing on defining and executing MainStreaming’s go-to-market strategy. His appointment comes at a time when the demand for online video services continues to rise, with live broadcast TV viewing declining in favor of digital streaming, as noted in Ofcom’s recent Media Nations report.
Ian Franklyn commented on his new role, “The opportunity to address the critical challenges in video delivery, especially for live events and in combating piracy, aligns perfectly with my career goals. MainStreaming’s innovative approach to overcoming technical, economic, and operational challenges in the industry was a decisive factor in my decision to join the team. I am excited to contribute to the company’s growth in a market expected to reach $3.4 trillion by 2028.”
MainStreaming is an Intelligent Media Delivery company that ensures exceptional Quality of Experience for audiences in media, gaming, and enterprise sectors. Its technology provides scalability, enhanced quality of service, and significant financial and environmental returns, making it a pivotal player in the evolving digital streaming landscape.
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