London, England, United Kingdom, March 2025 – Matthew Barker has taken on a new role as Vice President Human Resources at Appodeal, Inc., a global leader in mobile app business growth solutions. In this pivotal position, Barker will lead Appodeal’s global people strategy and organizational development, bringing his transformative HR leadership experience to accelerate the company’s growth across key markets.
Barker previously served as Vice President People & Culture (CPO) at Readdle, where he led a 14-member remote Talent team across 31 countries. He implemented a new People Strategy and drove significant transformation in performance frameworks, talent acquisition, employer branding, and culture building, resulting in enhanced employee satisfaction and reduced attrition.
Prior to Readdle, he held the position of Chief People Officer at Astound Digital, where he built and led global HR operations spanning North America, APAC, EMEA, and LATAM. His initiatives included People Operations transformation, global engagement strategies, large-scale hiring plans, and leadership development, significantly improving cross-functional collaboration and organizational effectiveness.
Earlier in his career, Barker was Chief of Staff & Chief People Officer at TAKUMI, where he supported the CEO and board in executing strategic transformations and guided M&A readiness. He also held interim roles at Tullow Oil and Rakuten Advertising, where he led HR transformations, drove global structural changes, and introduced data-backed engagement and inclusion programs.
In his broader consulting experience since 2016, Barker has worked as an Interim CPO, Board Advisor, and HR Consultant for clients including Boku Inc, Liquid Telecom, and Asurion, contributing to strategic HR planning, digital enablement, and culture transformation across industries like AdTech, FinTech, and eCommerce.
About Appodeal, Inc.:
Founded in 2015, Appodeal is a leading end-to-end solution empowering mobile app developers and publishers to scale and grow their businesses profitably. With a diverse portfolio of products—including the Appodeal Growth Engine, BidMachine Programmatic Ad Exchange, and AppGrowth DSP—Appodeal serves developers across the globe by offering transparent, unbiased, and scalable growth services. The company thrives on a culture of creativity, ownership, and entrepreneurial spirit, with a strong emphasis on innovation and inclusivity.
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