New York, United States, June 2026 — MetLife has appointed Najla Frayha as Senior Vice President, Chief Marketing Officer, U.S. Group Benefits, strengthening its marketing leadership for one of the company’s key business segments.
In her new role, Frayha will lead marketing for MetLife’s U.S. Group Benefits business, which the company describes as three times the size of its nearest competitor and growing at 1.5 times the rate of the industry. Her appointment comes as MetLife continues to advance its New Frontier strategy, with artificial intelligence playing an increasingly important role in how the organization works and engages with customers.
Frayha brings extensive experience in marketing leadership, brand management, consumer insights, customer marketing, and benefits marketing. Her leadership experience spans insurance, employee benefits, consumer marketing, and brand strategy across major organizations.
Prior to joining MetLife, Frayha served as Senior Vice President, Chief Marketing Officer at Unum, where she held senior marketing leadership responsibilities for several years. She also served as Vice President of Consumerism at Unum, contributing to the company’s customer and market-facing strategy.
Earlier, she held leadership roles at Liberty Mutual Insurance, including Vice President of Customer Marketing and Senior Director of Marketing. Her career also includes experience with Polaroid Corporation, where she worked in consumer segmentation, global marketing, new product development, positioning, packaging, and branding.
In addition to her corporate leadership roles, Frayha has served as Guest Lecturer in Brand Management and Consumer Insights at Babson College and as Vice Chair at Mitchell Institute.
Her appointment reflects MetLife’s continued focus on strengthening customer relevance, brand engagement, and marketing effectiveness within its U.S. Group Benefits business. As organizations increasingly explore the role of AI in creating more relevant and personalized customer experiences, Frayha’s marketing leadership experience positions her to support MetLife’s purpose of helping customers build a more confident future.
About MetLife
MetLife is a global financial services company focused on helping customers navigate changing economic, regulatory, and social environments. The company is transforming its business to deliver greater value through simpler, more focused, and future-facing solutions. MetLife aims to meet customers’ evolving needs through flexible products, intuitive experiences, and new services designed to support confidence and financial security.
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