Mumbai, Maharashtra, India,April 2025 — Mohini Varma has joined DDB Mudra Group as Executive Vice President – Planning, bringing with her decades of experience in strategic brand building, cultural insight, and purpose-driven storytelling. In her new role, she will focus on shaping creative strategies that drive meaningful consumer engagement and business impact across the agency’s diverse client portfolio.
Prior to this appointment, Mohini served as Chief Strategy Officer at Toaster, and earlier as Executive Vice President & Head of Strategy at Havas India. She also held key leadership roles at FCB Group India, where she contributed to award-winning integrated campaigns and was instrumental in developing strategic narratives for iconic brands. Her past tenures at Mindshare and J. Walter Thompson Worldwide further shaped her approach to culture-focused brand planning and media integration.
This marks a return to DDB Mudra Group for Mohini, who earlier served as Director – Brand Communications, leading work for brands such as McVitie’s, Mother Dairy, UNICEF, and The Union. Her return comes at a crucial time as the agency strengthens its planning function to meet evolving client demands in a fast-changing consumer landscape.
At DDB Mudra Group, Mohini Varma will lead the charge in blending creative strategy with cultural relevance, further reinforcing the agency’s positioning as a leader in emotionally resonant and business-effective communications.
Part of the global DDB network, DDB Mudra Group is one of India’s leading integrated marketing communications groups. The agency brings together expertise across advertising, media, digital, retail, and experiential to deliver emotionally resonant campaigns for its clients. Guided by the philosophy “Does it Move You?”, DDB Mudra Group strives to craft ideas that touch hearts, change minds, and transform businesses.
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