Israel, June 2026 — RAK Packaging 2015 Ltd has appointed Omer Shimron as its new Chief Executive Officer (CEO), entrusting him with the responsibility of leading the company’s strategic growth, commercial evolution, and operational excellence initiatives as it strengthens its position in the global packaging solutions market.
In his new role, Shimron will oversee the company’s long-term business strategy, market expansion, customer engagement, operational performance, and innovation agenda. His appointment comes at a time when demand for advanced, sustainable, and customized packaging solutions continues to rise across the food, cosmetics, pharmaceutical, and consumer goods sectors worldwide.
Shimron brings more than 18 years of leadership experience spanning sales, business development, commercial strategy, retail operations, marketing, P&L management, and organizational transformation. Prior to joining RAK Packaging as CEO, he served as Europe Sales Director at OrCam, where he led distribution channel development across multiple European markets, managed country leadership teams, drove revenue growth, oversaw multimillion-dollar budgets, and strengthened partnerships with distributors, healthcare organizations, government agencies, and commercial stakeholders.
Before OrCam, he spent five years with Sonova Group as Director of Retail and Business Development, where he was responsible for the company’s sales and marketing strategy, business growth, retail operations, and profitability. Under his leadership, revenues increased significantly, operational performance improved, and new growth engines were successfully developed through strategic partnerships and customer-focused initiatives.
Earlier in his career, Shimron held senior leadership positions with Diplomat, including Team Leader – Drugstore Channel (P&G and Food Division) and Senior Commercial and Sales Manager, managing large commercial portfolios, national sales organizations, key customer relationships, and multimillion-dollar budgets. He also served as Trade Marketing Manager for Hair Care & Wella at Procter & Gamble, where he led brand strategy, product launches, sales planning, and market development initiatives.
Throughout his career, Shimron has built a strong reputation for driving business growth, leading high-performing teams, delivering commercial excellence, and successfully transforming organizations in competitive markets. His extensive expertise across sales leadership, strategic planning, stakeholder management, operational execution, and customer engagement positions him well to lead RAK Packaging through its next phase of growth.
About RAK Packaging 2015 Ltd
RAK Packaging Ltd. is a leading supplier of innovative primary and secondary packaging solutions serving the Food, Cosmetics, and Pharmaceutical industries. The company specializes in sourcing and supplying a comprehensive portfolio of packaging products, including glass bottles and jars, plastic containers, tubes, dispensers, closures, caps, and sustainable packaging solutions.
Working with leading manufacturers worldwide, RAK Packaging delivers high-quality, customized packaging solutions tailored to meet the evolving needs of its customers while supporting innovation, sustainability, and operational excellence across the packaging value chain.
Read Also : When HR “Produces Nothing”: A Response to Jennifer Sey’s Anti-HR Vision
The Fine Balance: Navigating Work, Life, and Mental Wellbeing
Mind the Leadership Gap – From Learning to Real-World Impact
How the Adecco Group is empowering its employees for the future of work
